Tag: social media managers

Is Tumblr Right for Your School? (MCS10)

Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.

Chunking and Flipping: What Do Teachers Know about Content Delivery That You Don’t? (TIE12)

Today’s college students can’t pay attention for a whole hour. “Chunking” web content or a presentation breaks extensive information into bite-size pieces. “Flipping” a lecture makes meeting time more interactive and fun. What tools are available to help chunk presentations that don’t require anyone to purchase expensive gadgets? How can you assess understanding and modify your content from one chunk to the next based on audience feedback? Which types of presentations can be flipped? Can you flip control to your audience without losing control? And how can you be sure that your message has not been lost after all this chunking and flipping?