Tag: social media

Words of Wisdom from 100 Tech-Savvy Students (TIE1)

We asked 100 tech-savvy students the same question: "What significant opportunity within student engagement, social media, or communications do we not know about and why do we need to know it?" Find out what they said and explore how their needs can enhance your strategy.

Essential Strategies for a Student-Staffed Social Team (MPD4)

Engaging students on social media is a difficult task, but guess what? No one knows how to engage students on social media better than the students themselves! But how do you even start leveraging their skills, insight, and perspectives as part of your social team? Hint: it isn’t as simple sitting students in front of a computer. This session will review how to hire and manage your student team, tools to use for team management, advice on recruiting the best candidates, and other helpful things to keep in mind when working with students.

Digital Fundraising on the Social Web (MCS8)

The giving experience continues to evolve as the social web plays a larger role in building relationships with our alumni, parents and friends. Budd will explore how rich media storytelling combines with digital content strategy for a winning communication plan that doesn't just engage, but drives users to act. Budd will also discuss the basics of higher education development programs, the importance of investing in web infrastructure for annual giving, and a comprehensive review of Cornell University's 2013 crowdfunding pilot.

All 'Growed' Up: Social Media Matured (MCS9)

By now, we’ve all drank the proverbial Kool-Aid and understand the importance - and requirement - of social media in marketing for institutions. There have been a variety of creative appeals from admission, to student engagement to annual giving. But how can social media be used across an institution at the highest level, and what is an institutional social media strategy? Krywosa will provide a way forward by investigating integrating the best of discrete social media strategies (informative, fun, engagement and transaction focused) to a brand enhancing platform, as well as defining "best practices" specific to an institutional social media strategy. She will also examine the difference between campaign and organic social media strategies, while discussing means of collaboration to build a consistent brand message from content with social media in mind.

Is Tumblr Right for Your School? (MCS10)

Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.

Your Website is the Next Social Medium (MCS11)

Imagine a university website with content tailored specifically to the individual viewing it - a site where nobody has to hunt to find information relevant to them. Sound like a pipe dream? Maybe, maybe not. Social media has fundamentally changed the information gathering process. People want to be social anytime they consume media. According to social media mogul Gary Vaynerchuk, “This means that you need to fold a social element into all of your creative… and into every interaction with your customers…. From now on, every platform should be treated as a social networking platform.” Now, considering websites, if it's not social, it's not relevant. Fortunately, there are many ways to leverage the big data of social networks to an institution's advantage. A few key facts about users (such as age, location, and personal interests) can take content from “generic” to “extremely relevant.” Thankfully, social media APIs make this fairly simple to implement. Anglea will explore the possibilities that exist for integrating the secret sauce of social media into a website. He will also discuss everything from big ideas to small actionable steps to begin enhancing the social relevancy of content.

Centralized or Decentralized? The Hybrid Social Media Approach (MCS12)

New York University is home to more than 40,000 students, attending 18 schools and colleges in Manhattan and around the world. Though the NYU community is large, the individual schools and colleges are small—each with its own traditions, programs, and faculty. The Digital Communications Group and Office of Public Affairs have used NYU’s central social media accounts to celebrate the successes of each of its schools, and have encouraged interdepartmental and collaborative social media efforts over the past year and a half. Given the size of the NYU student and employee population, and the extended reach of the NYU global brand, clear guidelines for social media use are essential. In coming together online, through a Google group for social media administrators, and in person at monthly campus meetings to discuss industry news and strategy, NYU’s social media ambassadors participate in the creation and maintenance of data-driven University-wide social media guidelines, while retaining autonomy over the platforms they manage for individual schools and departments. The Digital Communications Group also offers training and workshops on topics suggested in feedback from the social media ambassadors. In addition to improving the quality of social media messaging to the NYU community, these collaborative initiatives also support efforts to streamline communication within and among University departments.