Session Details

All 'Growed' Up: Social Media Matured

MCS9 Marketing, Content and Social Strategy

Location: Galleria

TUESDAY, 10:45 - 11:30 a.m.

By now, we’ve all drank the proverbial Kool-Aid and understand the importance - and requirement - of social media in marketing for institutions. There have been a variety of creative appeals from admission, to student engagement to annual giving. But how can social media be used across an institution at the highest level, and what is an institutional social media strategy? Krywosa will provide a way forward by investigating integrating the best of discrete social media strategies (informative, fun, engagement and transaction focused) to a brand enhancing platform, as well as defining "best practices" specific to an institutional social media strategy. She will also examine the difference between campaign and organic social media strategies, while discussing means of collaboration to build a consistent brand message from content with social media in mind.

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Jess Krywosa
Director of Digital Marketing, Wellesley College

Jess Krywosa (@jesskry) is a passionate and creative integrated marketing professional with over 14 years experience in communication problem solving with a special focus in digital brand strategy. She creates innovative, integrated and interactive ways to combine voices and media to best showcase brand experiences and build cases for support. Currently director of digital marketing at Wellesley College, she leads the online team in creative, engaging, integrated content strategies that meet - or exceed! - institutional goals. Formerly director of interactive content strategy at Hamilton College and the director of web communication at Suffolk University, Krywosa has experience in using digital media to enhance brands, inform business decisions via analytics and social media sentiment and to creatively engage consumers at all points in the cycle. Krywosa holds a MA in Integrated Marketing Communication from Emerson College and a BA in Communications from Northeastern University.