Session Details

Essential Strategies for a Student-Staffed Social Team

MPD4 Management and Professional Development

Location: Skyline II

MONDAY, 11:45 a.m. - 12:30 p.m.

Engaging students on social media is a difficult task, but guess what? No one knows how to engage students on social media better than the students themselves! But how do you even start leveraging their skills, insight, and perspectives as part of your social team? Hint: it isn’t as simple sitting students in front of a computer. This session will review how to hire and manage your student team, tools to use for team management, advice on recruiting the best candidates, and other helpful things to keep in mind when working with students.

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Caroline Osse
Social Media & Communications Manager, New York University

Caroline Osse is the social media manager at the Office of Interactive Media at her alma mater, New York University, where she manages HashtagNYU and the student internship program. She focuses on how to use social media to communicate and engage students on campus, and all over the world. When she's not stuck on Twitter, it's all about writing, traveling, and exploring NYC. For more info on Osse:

Nick Jensen
Manager of Marketing, Communications, & Web-Based Technologies, New York University

Originally from Nebraska and a proud NYU alum, Nick Jensen helped start the NYU Office of Interactive Media. He is an avid traveler, a voracious reader, and enjoys running through Brooklyn. More info: @nickj47 &