Session Details

How One University Increased Visits 45% with Online Forms

COR9 Sponsors

Location: Skyline III

TUESDAY, 10:45 - 11:30 a.m.

Join Chris Lucas of Formstack, a leading online form solution, as he shares how one university used web forms to considerably increase campus visits and overall attendance. In this session, you'll learn how to strategically use online forms to meet your department's unique conversion goals. Chris will also be leveraging data from Formstack's benchmark report on form conversions, which has been featured in outlets like MarketingProfs, CMO and Higher Education Marketing.


Chris Lucas
Vice President of Marketing, Formstack

Chris is the Vice President of Marketing at Formstack. He is passionate about setting the vision for Formstack’s marketing department, as well as discovering new ways to drive web traffic and leads. Since starting at Formstack nearly seven years ago, Chris has worked to grow Formstack’s pay-per-click, SEO, public relations and social media efforts. Chris now focuses his time interweaving smart web marketing with overall product vision to build an ever-growing user base. Prior to joining Formstack, Chris marketed to a wide variety of industries, including sporting goods, bio/pharmaceutical marketing, and high-tech PR. He has been featured in outlets like Wired, Yahoo Small Business, and CMO. Additionally, Chris speaks nationwide at events like SXSW, DIG South, and Digital Summit. Chris lives in Matthews, North Carolina and remotely leads the Formstack marketing team.