Session Details

Is Tumblr Right for Your School?

MCS10 Marketing, Content and Social Strategy

Location: Galleria

TUESDAY, 11:45 a.m. - 12:30 p.m.

Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (, Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.

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Wendy Darling
Communications Specialist, Emory University

Wendy Darling is responsible for digital communications in Emory University's Woodruff Health Sciences Center, including its website and social media, as well as the School of Medicine's website and Facebook page. Darling also works with the Emory News Center, a key component of news distribution for research, Emory Healthcare, and the schools of medicine, public health and nursing. She has built a career in web content management with institutions and nonprofit groups. Besides her day job, Darling operates a blog on Art Deco architecture and is a published fiction author as well as a sometime editor with U.K.-based Immanion Press.