Session Details

Engaging Prospective College Students and Their Parents Online: New 2014 E-Expectations Findings

MCS2 Marketing, Content and Social Strategy

Location: Galleria

MONDAY, 9:30 - 10:15 a.m.

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Geyer and Merker will discuss research from a 2014 first-quarter survey of 1000 college-bound seniors and 500 parents; examining the feedback from both groups affecting web and mobile content strategies, recruitment through social media, direct communications such as email and text, and many other essential online and e-recruitment topics. Tracking data from previous E-Expectations studies will also be discussed, showing how student and parental preferences and behavior have changed over time. Attendees will leave the session understanding how they can optimize their strategies and content across multiple digital platforms.

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Stephanie Geyer
Vice President, Web Strategy and Interactive Marketing Services, Noel-Levitz

Stephanie Geyer directs website development and e-communications projects for Noel-Levitz. Her web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects. In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing and Retention as well as the AMA Symposium for the Marketing of Higher Education. She helped conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of high school juniors. Prior to joining Noel-Levitz, Geyer directed recruitment marketing programs for Wilkes University (PA).

Lance Merker
President and CEO, OmniUpdate, Inc.

Lance Merker is the President and CEO of OmniUpdate, Inc., located in Camarillo, CA. Under his leadership, OmniUpdate has become the leading provider of web content management software (CMS) to higher education. The company’s flagship CMS product, OU Campus™, is used to manage more than 550 college and university websites. Merker is a regular guest speaker on the subject of web CMS and social networking at industry conferences nationwide. He has more than 15 years experience in the software industry.