Get on Track with Content Strategy
WRK4 Workshops Track
SUNDAY, 1:00 - 4:30 PM
This workshop is currently full.
In higher ed, we face huge challenges wrangling web content-deploying a wide range of communications to multiple audiences amid ever-shifting priorities, technologies and politics. How can we not only get it done, but get it done in a way that is engaging, effective and sustainable? Content strategy provides a framework for addressing these challenges. But whether you’re part of a large web team or a one-person-band wearing all the web hats, it’s easy to feel like content strategy is out of reach. It can appear abstract, confusing and hard-to-start. Let us break it down for you and get you on track to develop a sustainable content strategy that meets the unique needs of your institution and its web users. By coupling straightforward explanations with hands-on exercises, you will learn how content audits, editorial calendars, style guides, measurement plans, content governance plans and other content strategy processes and deliverables can help bring sanity to your web content creation and planning. We will also discuss the power of relationships and community building in ensuring the ongoing success of your content efforts.
Associate Creative Director, Content Strategy, Meet Content
Georgy Cohen is associate creative director for content strategy at OHO Interactive, a digital agency based in Cambridge, Mass. She is also co-founder of Meet Content, a resource empowering higher education to create and sustain web content that works. Georgy previously worked at Tufts University and Suffolk University, in addition to her own independent consultancy. She speaks frequently, receiving Best of Conference honors at HighEdWeb 2011 for her session, “Reinventing News on your University Website,” and delivering the keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011.