Navigating Social Media in Higher Education
WRK7 Workshops Track
WEDNESDAY, 1:00 - 4:30 PM
Social media has become a major tool for recruitment, marketing and communications for many institutions. Creating social networks for your campus is free, but keeping them engaging takes time, planning and effort. In this workshop, Lougan Bishop will explore the different ways an institution can set goals and measure outcomes. In addition, Lougan will share tips on gaining buy-in and input from different areas around campus. Finally, Lougan will give advice on creating student street teams to help plan and create awesome content.
Social Media & Digital Marketing Specialist, Belmont University
Lougan Bishop is the Social Media & Digital Marketing Specialist for Belmont University's Office of University Marketing and Public Relations. In his role, Lougan is responsible for strategy and oversight of all aspects of Belmont’s social and new media presence. He is chair of the Social Media Administration Team, which oversees the University's Twitter, Facebook, Instagram, Tumblr, SoundCloud, Foursquare and YouTube accounts and provides leadership in departmental marketing efforts using social media. Lougan also serves as the ex-facto advisor to the University Strategic Marketing Team in regards to social media and supervises the Boulevard Team, Belmont's student run social media street team.