Tag: collaboration and teams
Texas A&M University is implementing its Go Mobile! Initiative to encourage mobile-friendly communication across campus. The presentation will discuss the cooperative model used by their Mobile Strategy Team to develop a mobile strategy, web resources, and supportive community; resulting in a mobile-aware campus and tremendous growth in responsive websites.
Version control has become increasingly important as websites have matured into complex, data-driven applications. The execution of a version control solution, especially with smaller teams, can be daunting. This presentation is meant to provide a brief overview of the various reasons for version control, how to properly plan a migration to version control (especially those leveraging content management systems and/or have no version control in place), and how to execute that plan based on first-hand experience. Just because you have a small team does not mean that version control is not important, nor does it mean that it is intended exclusively for bigger teams. Have a small team? You, too, can join the version control club!
The biggest mistake I made in my career was thinking that I was above the idea of playing politics in my organization, and it cost me dearly. I've learned a lot since then, and kick myself for not learning it sooner. Now that I've mastered the tricks of the trade, I can not only advance my professional priorities, but also maintain a better work/life balance and a significantly more positive working environment. It doesn't matter what your job is, or what level you are at - if you want to be successful professionally, you need to learn how to master the political landscape of your organization. This is particularly true in higher education. This session will teach you how to use the dynamics of your organization to gain influence, advance your priorities, and use politics for good rather than for evil. To make sure that everyone leaves the session on the right foot, attendees will have the chance to take a free Everything DiSC Workplace Profile assessment that will give them a customized 20 page report about their workplace style and how they need to interact with others to get results.
In many academic institutions, libraries set up and operate their own web shop with impunity. Adrift from the IT mothership, they develop into silos of custom content management systems, unrelated color palettes and makeshift technical solutions. Between them and campus administration lies the weary patron, confused by the uneasy and fraught user experience. But what happens when the library is called back home? Learn how a site-wide redesign instigated the reunification of campus/library websites, and what it took to ensure the relative sanity of all involved.
The University of Wisconsin Colleges has a unique organizational structure including central administration services and leadership, 13 physical campuses, 17 institution-wide academic departments and an online division, and various special programs. The UW Colleges marketing web team was tasked with redesigning these areas’ websites – which were in various states of age, functionality, usability and design (or lack thereof) – into standard templates and consistent branding. As a consequence of digging into the old sites in preparation for redesign, a lot of archaic (relative to web standards) and not-so-archaic material was uncovered that challenged the limitations of their templates. This session will describe how the team succeeded in most ways and fell short in some.
Jude's Law (MPD5)
Jude's Law is an a-typical presentation designed to teach people how to increase creativity and fun in the work place. It applies to all levels of staff in Higher Education. From developers, designers and directors to higher ed rookies and savvy veterans. We all dream about being in that perfect work community, lets help build it!
Who owns a brand? How can a college or university develop, grow, and maintain its identity while staying abreast of changes in the marketplace, such as demographics with shifting online preferences, as well as new tools, platforms, and technologies? How can a brand grow with all of these challenges along with an increasingly engaged community of faculty, staff, and students, eager to act as advocates for the college? With employees, students, alumni, prospects, donors, and more to consider, these questions are becoming increasingly challenging for all institutions. Berklee’s marketing leadership shares the struggles and successes of an ongoing brand unification initiative to assimilate disparate campuses, degree programs, institutes, and other programmatic offerings into a coherent brand experience to a wildly diverse audience. Browning and Tracy will discuss working with both outside agencies and internal stakeholders as well as the ongoing process of aligning and developing brand architecture and marketing strategies. Topics and platforms include search and display advertising, web structure, social media strategy, and data analysis.
Are you a party of one? Having trouble getting things done and feeling frustrated with your lack of resources and support? Are you ready to learn how to create your own team using talented folks from across your own campus? It's not as tough as you might think. Too often we hear words like “silos” and “vacuums” and “islands” in terms of workgroups on our campuses. Have you ever had someone tell you that your project was not their problem? Declining enrollment and dwindling resources is everyone’s problem and it will take a village to reach a solution. In an era of declining resources, we’re all expected to do more with less. Working together by utilizing cross-departmental collaboration might sound impossible, but it’s actually quite attainable. From content creation and curation to design and marketing you can use the resources around you to create a truly collaborative campus where everyone wins.
Chances are you run a team or belong to a team of trained digital professionals with a very particular set of skills. Are project management and client services among them? In this session, we demonstrate how to eat the elephant on projects big and small that come across your desk every week while staying relatively sane. By adopting a modified Agile methodology to manage workflow, a team can improve efficiency, create an iterative development environment, increase campus collaboration, and tackle large-scale projects, all without sacrificing creativity. The takeaways: • How Agile came to be and how it can be used everywhere from the corporate world to the ivory tower • Some of the tools of the trade (including the free ones) • What the process feels like, from boards to sprints • Our hits and misses – we tested out a lot of approaches before finding the right fit • A (nearly) surefire way to introduce the rest of your campus to this brave new world
Less than two years ago, the largest department at Carnegie Mellon University ran a student database off defunct software, required students to complete forms by hand and collected qualifying exam documents from 25-35 students each semester via email. Since then, the university has updated its student database, built a department-wide data warehouse, introduced interactive forms and created a cloud-like solution for qualifying exam document collection. The key to these improvements has been the fruitful working relationships between academic advisors and technical staff. This presentation will provide an overview of how the presenters framed and prioritized IT requests, partnered with IT staff to make small and large-scale projects come to fruition and gained support in new IT initiatives. They will address the challenges of communicating across domains of expertise to successfully implement new technology solutions from both a higher education and IT perspective.
By now, we’ve all drank the proverbial Kool-Aid and understand the importance - and requirement - of social media in marketing for institutions. There have been a variety of creative appeals from admission, to student engagement to annual giving. But how can social media be used across an institution at the highest level, and what is an institutional social media strategy? Krywosa will provide a way forward by investigating integrating the best of discrete social media strategies (informative, fun, engagement and transaction focused) to a brand enhancing platform, as well as defining "best practices" specific to an institutional social media strategy. She will also examine the difference between campaign and organic social media strategies, while discussing means of collaboration to build a consistent brand message from content with social media in mind.
Data driven applications have been the norm for years, yet the availability of university data is often lacking. Many of our universities’ data is locked up within departmental silos and closed systems. Our requests to access this data usually result in blank stares, laughter, or confrontation. After all, it’s “my data”! And all the while our applications aren’t as robust as they could be, and users have suffered. At The Ohio State University their campus mobile app has been a cross-departmental collaboration, aggregating lots of campus data. Other departments have begun to see this as a model to follow. Building on this success, OSU launched its Enterprise Integration Platform initiative. The goal is for all campus data to be available via web services/APIs primarily RESTful accompanied by a user friendly searchable API where any person on campus can easily find data available and request access. It will give developers the ability to create robust applications that extend far beyond the silos that fall within their departments. This is a technical change as well as it is a cultural one. Developers can create the applications their departments are asking for. It also creates an awareness of the collective capital that resides in campus data. We’ll share our wins, losses, challenges, and long term plans. We’ll describe the technologies we’re using and things we’d do differently.
Doing things the 'HE way' is often used as the excuse for accepting inefficient processes, slow uptake on innovation and stubbornly refusing to change. In a relatively small university like Goldsmiths, we consider ourselves more than aware of these shortcomings, which means encouraging an institution to work digital first is a challenge. So, what lessons can be learned from experience in other sectors to help break out of this mindset? Unsurprisingly, a lot. At Goldsmiths we're in the midst of a 'digital transformation', where we're building the foundations for a fundamental, and completely essential, culture change. But, wherever you'd position your organisation in terms of digital uptake, most of these lessons could be applied to the next phase of your digital journey, and give a fresh way to approach those all too familiar challenges. As well as the tips from outside HE, there will also be a celebration of why digital CAN and SHOULD be easier to embrace in HE, and some of the advantages we have as a sector.
Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)
New York University is home to more than 40,000 students, attending 18 schools and colleges in Manhattan and around the world. Though the NYU community is large, the individual schools and colleges are small—each with its own traditions, programs, and faculty. The Digital Communications Group and Office of Public Affairs have used NYU’s central social media accounts to celebrate the successes of each of its schools, and have encouraged interdepartmental and collaborative social media efforts over the past year and a half. Given the size of the NYU student and employee population, and the extended reach of the NYU global brand, clear guidelines for social media use are essential. In coming together online, through a Google group for social media administrators, and in person at monthly campus meetings to discuss industry news and strategy, NYU’s social media ambassadors participate in the creation and maintenance of data-driven University-wide social media guidelines, while retaining autonomy over the platforms they manage for individual schools and departments. The Digital Communications Group also offers training and workshops on topics suggested in feedback from the social media ambassadors. In addition to improving the quality of social media messaging to the NYU community, these collaborative initiatives also support efforts to streamline communication within and among University departments.