Schedule

The HighEdWeb 2014 conference will feature six thematic session tracks, with 70+ presentations by industry leaders; pre- and post-conference half-day, add-on intensive workshops; outstanding keynotes; and a number of social and networking events.

Saturday, Oct. 18

Salon I, Executive Tower

Salon II, Executive Tower

Salon III, Executive Tower

1:00 - 5:00 p.m. Academies
Leadership Academy Integrated Marketing Academy Technical Academy
2:00 - 3:00 p.m. Refreshment break
Salon Foyer

Room: Salon Foyer

Sunday, Oct. 19

Salon I, Executive Tower

Salon II, Executive Tower

Salon III, Executive Tower

8:00 a.m. - 4:00 p.m. Academies
Leadership Academy Integrated Marketing Academy Technical Academy
11:00 a.m. - 5:30 p.m. Conference check-in and information
Grand Ballroom Foyer

Room: Grand Ballroom Foyer

12:00 - 1:00 p.m. Lunch for Academy attendees, pre-conference workshop attendees and presenters
Grand Ballroom

Room: Grand Ballroom

1:00 - 4:30 p.m. Workshops
Developing and Maintaining Web Content: An Idea Generating Workshop

Presenters

  • Doug Tschopp - Augustana College

Location: Galleria South

This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.
Video Production Workshop

Presenters

  • Brad Mitchell - Missouri State University

Location: Skyline I

Content marketing requires that we tell the stories of our institutions through an engaging, visual medium. Video production is now an expected component of digital content strategies. But how do you make the right choices when it comes to camera placement, recording audio, lighting and, most importantly, working with talent to capture great interviews to tell those stories? This workshop will focus on best practices when conducting video interviews. Topics will include choosing the right camera positions and angles to engage your audience, the steps of filming an interview from pre-production to post, and how to ensure your talent is comfortable enough to tell their stories during the interview process. This workshop will include live demonstrations of various equipment and set-ups, along with hands-on audience participation.
WordPress & Higher Ed

Presenters

  • Curtiss Grymala - University of Mary Washington

Location: Skyline III

You’ve probably read the critiques about WordPress: “It’s a blogging tool,” “It’s not secure,” “It’s only for people who don’t know how to code,” and “It’s free, so it must be full of bugs.” The reality is WordPress has grown into a mature, full-featured web application tool, capable of running the simplest of microsites all the way to the most complex University sites, and all the stops in-between. There is a robust ecosystem of developers, users and service providers who develop many different types of websites in WordPress. In fact, nearly 19% of websites today run on WordPress! This workshop will bust the myths of WordPress, and provide examples of how it is being used in a myriad of ways in higher education, from content management to learning management to intranets and more. The interactive workshop will include data sharing and real-life examples of WordPress sites. Attendees are encouraged to share their WordPress projects, experiences and best practices with a cohort of fellow higher ed developers, designers, communicators and marketers. Attendees are also encouraged to come prepared with questions about WordPress projects, how best to implement them and whether or not WordPress is appropriate for those projects.
Get on Track with Content Strategy

Presenters

  • Georgy Cohen - Meet Content
  • Rick Allen - Meet Content

Location: Galleria North

In higher ed, we face huge challenges wrangling web content-deploying a wide range of communications to multiple audiences amid ever-shifting priorities, technologies and politics. How can we not only get it done, but get it done in a way that is engaging, effective and sustainable? Content strategy provides a framework for addressing these challenges. But whether you’re part of a large web team or a one-person-band wearing all the web hats, it’s easy to feel like content strategy is out of reach. It can appear abstract, confusing and hard-to-start. Let us break it down for you and get you on track to develop a sustainable content strategy that meets the unique needs of your institution and its web users. By coupling straightforward explanations with hands-on exercises, you will learn how content audits, editorial calendars, style guides, measurement plans, content governance plans and other content strategy processes and deliverables can help bring sanity to your web content creation and planning. We will also discuss the power of relationships and community building in ensuring the ongoing success of your content efforts.
Is my .edu accessible?

Presenters

  • Terrill Thompson - University of Washington
  • Ken Petri - The Ohio State University

Location: Skyline II

Let’s face it, your website must be accessible to meet the Americans with Disabilities Act (ADA) requirements. But do you know how to spot accessibility barriers? This workshop will arm you with the accessibility avenger tool belt. Don’t have a budget for accessibility? This workshop will focus on free tools. By the end of this session, you will feel like you have accessibility heat vision! You will know how to quickly test a page to see if it is accessible. If you are new to accessibility, you will gain valuable insight into testing techniques and leave this workshop knowing how to invoke the Accessibility Easy Button. Even if you have been around a while, this workshop will provide new testing techniques for quickly evaluating your websites.
2:30 - 3:00 p.m. Refreshment break
Grand Ballroom Foyer

Room: Grand Ballroom Foyer

5:00 - 6:00 p.m. Conference welcome and orientation session
Grand Ballroom

Room: Grand Ballroom

6:00 - 9:00 p.m. Welcome Reception
Punch Bowl Social, 340 SW Morrison Street, Portland

Room: Punch Bowl Social, 340 SW Morrison Street, Portland

Monday, Oct. 20

  Applications, Integration and Mobile Development, Programming and Architecture Marketing, Content and Social Strategy Management and Professional Development Technology in Education Usability, Accessibility and Design Sponsors
7:00 a.m. - 3:00 p.m. Conference check–in and information
Grand Ballroom Foyer

Room: Grand Ballroom Foyer

7:30 - 8:30 a.m. Breakfast
Grand Ballroom

Room: Grand Ballroom

8:30 - 9:15 a.m. Novice to Pro: The Journey of a Self-taught Web Developer

Novice to Pro: The Journey of a Self-taught Web Developer

Presenters

  • Zac Vineyard - Northwest Nazarene University

Location: Pavilion Ballroom East

Web development has come a long way since 2004, the year Vineyard put his first website into production. Hehad been learning about programming for a while, but he didn’t understand the steps he needed to take next. Vineyard says he had almost no context for getting a programming language to work. Best of all, he was programming PHP in Dreamweaver on Windows XP (yeah, baby!). The work he does today is drastically different from the work he was doing then. Vineyard utilizes tools like virtual machines, command line utilities, pre-processors, and package managers. How did he get here? How do others get here? In this session Vineyard will tell you about the journey he's taken to becoming a self-taught, professional PHP web developer and give you hints on where he thinks the web development industry is going next. He will highlight the use of DevOps and testing, future frameworks and tools, and statements from thought leaders. From a leadership perspective, too, he'll talk about how to keep your co-workers and followers from making the same mistakes he made. Vineyard will also give tips on how to encourage their personal growth into the awesome world of web development.

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WordPress and Beer: Homebrew web applications with WP

WordPress and Beer: Homebrew web applications with WP

Presenters

  • Gabriel Nagmay - Portland Community College

Location: Pavilion Ballroom West

WordPress is an incredible platform for building full-featured, customized web applications. Every beer on the planet is made from the same four ingredients: hops, water, barley and yeast. Similarly, WordPress is built around a small feature set (posts, pages, media and tags), but from these you can build anything from a single blog to a major news network. We’ll look at how to take it a step further - adding and removing features to create web applications that act in entirely new and surprising ways. In this 45-minute session we will to look at the similarities between everyone’s favorite blogging platform and everyone’s favorite alcoholic beverage. Together, we’ll explore what makes these items so versatile and extendable. Using examples, Nagmay hopes to show how WP can help you create web applications better and faster than traditional platforms.

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Website Deathmatch - What I Learned by Choosing My NCAA Winners Based on Websites

Website Deathmatch - What I Learned by Choosing My NCAA Winners Based on Websites

Presenters

  • Kelly Anne Pipe - Saint Joseph's University

Location: Galleria

There are a variety of techniques for picking the NCAA winners. Some choose their favorite colors, the underdog, or even use actual basketball stats.  For the past two years, Pipe has picked her bracket based on the main university websites, using a specific set of criteria for evaluating each website. Pipe will walk through her process, and share what she learned about the current state of web design in Higher Ed along the way. You might be surprised by the winners. Attendees will also discover methods for evaluating university websites, successful ways to implement common university web tasks, and the state of web design in Higher Education.

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Scrum Hell or High Water: 3 Easy Ways to Make Agile Efforts More Effective

Scrum Hell or High Water: 3 Easy Ways to Make Agile Efforts More Effective

Presenters

  • Jennifer Chance - University of Texas at Austin

Location: Skyline II

Do you want to deliver better products and services to a more satisfied client base? Do you think adopting an agile team strategy is the way to achieve those goals? Well buckle up, Dixie cup, and let us explain exactly how your efforts are about to go awry. Jennifer Chance has spent the past year bringing the agile development model known as “Scrum” to The McCombs School of Business at The University of Texas. She’ll be the first to tell you that it hasn’t been easy. Mistakes and failures are opportunities to learn, though, and those opportunities are even more appealing if you’re not the one doing the failing. Whether you are considering Scrum, another agile initiative, or none at all, Jen’s no-nonsense approach to a better workflow offers simple, useful solutions for scenarios all of us are likely to encounter. Come and see what you and your team can learn from someone else’s bumpy, blustery journey to become agile--come hell or high water.

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Words of Wisdom from 100 Tech-Savvy Students

Words of Wisdom from 100 Tech-Savvy Students

Presenters

  • Erin Callihan - New York University
  • Nick Jensen - New York University

Location: Skyline I

We asked 100 tech-savvy students the same question: "What significant opportunity within student engagement, social media, or communications do we not know about and why do we need to know it?" Find out what they said and explore how their needs can enhance your strategy.

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There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

Presenters

  • Rebecca Pugliese - Penn State University
  • Dave Housley - Penn State University

Location: Broadway

We all know that responsive design is here to stay. We’ve watched that the percentage of mobile visitors climb every month, and it’s a fair bet that nobody at this conference needs to be convinced of the importance of making our sites responsive. But too often, when sites go responsive, they do so in a way that loses or changes their underlying web strategy: recruitment sites become news sites, calls to action go missing, emergency alerts are dropped on mobile devices, or desktop sites become burdensome and difficult to navigate. Making sites that deliver the same results at 320 and 990 pixels wide is exceedingly difficult. What goes where? What goes away on the phone? What expands or collapses? How do decisions made at the earliest stages of site planning influence what your users will eventually be seeing – and more importantly, doing -- on their phones? All of these are decisions that dramatically affect how users experience your site, what they see, and what they’ll ultimately do. This presentation will focus on strategies for creating a responsive experience, for new sites and redesigns, while maintaining your overall web objectives. Topics covered will include strategic approaches to managing common website components, such as homepage features, calls to action, navigation and menus, on small, medium, and large devices. While the range of options and device sizes may seem overwhelming and constantly shifting, best practices and common design patterns are emerging. This presentation will talk through these patterns, as well as the possible strategic benefits and drawbacks of each.

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Conversion, Community and Collaboration with Cartella

Conversion, Community and Collaboration with Cartella

Presenters

  • Casey Pleas - Ingeniux
  • Nathan Eggen - Ingeniux

Location: Skyline III

Learn how to connect with the full spectrum of your community - prospective students, current students, and staff – and engage them with Ingeniux Cartella. Nathan Eggen and Casey Pleas will present.

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9:00 a.m. - 5:00 p.m. Sponsor exhibits open
Plaza Foyer

Room: Plaza Foyer

9:30 - 10:15 a.m. It Takes a Village: Moving Toward Mobile

It Takes a Village: Moving Toward Mobile

Presenters

  • Donald St. Martin - Texas A&M Engineering Communications

Location: Pavilion Ballroom East

Texas A&M University is implementing its Go Mobile! Initiative to encourage mobile-friendly communication across campus. The presentation will discuss the cooperative model used by their Mobile Strategy Team to develop a mobile strategy, web resources, and supportive community; resulting in a mobile-aware campus and tremendous growth in responsive websites.

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Moving to Git-based Version Control with Small Teams

Moving to Git-based Version Control with Small Teams

Presenters

  • Waylon Baumgardner - California Baptist University

Location: Pavilion Ballroom West

Version control has become increasingly important as websites have matured into complex, data-driven applications. The execution of a version control solution, especially with smaller teams, can be daunting. This presentation is meant to provide a brief overview of the various reasons for version control, how to properly plan a migration to version control (especially those leveraging content management systems and/or have no version control in place), and how to execute that plan based on first-hand experience. Just because you have a small team does not mean that version control is not important, nor does it mean that it is intended exclusively for bigger teams. Have a small team? You, too, can join the version control club!

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Engaging Prospective College Students and Their Parents Online: New 2014 E-Expectations Findings

Engaging Prospective College Students and Their Parents Online: New 2014 E-Expectations Findings

Presenters

  • Stephanie Geyer - Noel-Levitz
  • Lance Merker - OmniUpdate, Inc.

Location: Galleria

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Geyer and Merker will discuss research from a 2014 first-quarter survey of 1000 college-bound seniors and 500 parents; examining the feedback from both groups affecting web and mobile content strategies, recruitment through social media, direct communications such as email and text, and many other essential online and e-recruitment topics. Tracking data from previous E-Expectations studies will also be discussed, showing how student and parental preferences and behavior have changed over time. Attendees will leave the session understanding how they can optimize their strategies and content across multiple digital platforms.

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Mix it up! The art of remixing content.

Mix it up! The art of remixing content.

Presenters

  • Conny Liegl - Robert E. Kennedy Library, California Polytechnic

Location: Skyline II

You are wearing multiple hats. You have little time. You have a tiny budget. Revise your workflow, and practice the art of remixing: it will save your valuable time, money and allow you to focus on the really important tasks. To cultivate a remix mindset means realizing it is okay not to start from scratch every time. Making use of existing resources and materials, and producing a new product by combining or editing them is a creative way to save resources. We will explore areas of improvement, and boost your daily productivity by identifying duplicated efforts in your organization. Implementing remix strategies and the practice of lean kaizen, will help to transform your organization and implement changes that stick.

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Talk MOOC to me

Talk MOOC to me

Presenters

  • Megan Kohler - Pennsylvania State University
  • Lindsey Whissel - Pennsylvania State University
  • Hannah Williams - Pennsylvania State University
  • Audrey Romano - Pennsylvania State University

Location: Skyline I

Massive Open Online Courses (MOOCs) are kind of a big deal, whether you believe the hype or not. Since 2013, Penn State, in partnership with Coursera, has successfully launched five courses to thousands of eager learners. Web professionals have the opportunity to help re-imagine and contribute to their institutions’ core mission surrounding alternate learning experiences and global education. In this session, the presenters will discuss MOOC development, its value to higher ed institutions and how the online educational experience can be improved in a way that provides more effective learning experiences for students. We’ll touch on topics like: How are MOOCs beneficial? How can you identify the various resources needed for creating a MOOC. Which new and emerging technologies can be leveraged in MOOC development? And if you’re already in the MOOC game, what else could you be doing to improve user experience and student success?

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Let's face it: We're not sixteen anymore

Let's face it: We're not sixteen anymore

Presenters

  • Mark Heiman - Carleton College

Location: Broadway

We tend to assume that everyone looks at web pages in the same way, but high school students have a perspective which differs in some important ways from our insider view as adults embedded in higher-ed. As a result, we're inadvertently sending messages to our prospective students that we don't intend to send. As part of a redesign process, Carleton's web team repeatedly tested their home page and those of the school's peers with randomly-selected college-bound high school students, and the results staggered school officials. Their responses to photos, word choices, design treatments, and common home page elements were consistent, but often at odds with our expectations. Come learn about Carleton's research process, our surprising results, and the unexpected design and content choices the audience led the school to make.

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The No-Good, Terrible, Very Bad Web Form

The No-Good, Terrible, Very Bad Web Form

Presenters

  • Cedric Savarese - Formassembly
  • Jaret Manuel - Formassembly

Location: Skyline III

Web form design can suck, but it doesn't have to! In this session, we'll explore the true horrors of bad form design. We'll discuss the many things you shouldn't do with online forms, and what best practices you should follow. You'll be better equipped to fit your forms into your content strategy, increase engagement, and compel your audience to take action.

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10:15 - 10:45 a.m. Refreshment break
Plaza Foyer

Room: Plaza Foyer

10:45 - 11:30 a.m. Node.js + Higher Ed = Awesome!

Node.js + Higher Ed = Awesome!

Presenters

  • Jim Muir - The Ohio State University

Location: Pavilion Ballroom East

Such Node.js, much happy, wow! You might think that Node.js is a newcomer in town, but it has been around for for about 5 years now! Very prominent companies such as LinkedIn, Paypal, Walmart, and Yahoo! have adopted Node.js and are paving the way for it to become the next major platform. Node.js will make your developers happy and your Rails, PHP and Java developers jealous. Node.js is quickly becoming a highly performing, efficiently coded, happy-developer platform and it fits right into the Higher Ed community. This talk will explore the advantages of using Node.js in Higher Ed. We’ll discuss several use-cases ranging from powering a mobile application to a full-blown web application and how to start the conversation to start using Node.js! Getting started is easy and the power of the Node.js community shines a light on the endless possibilities.

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Building (or Choosing) an Accessible Media Player

Building (or Choosing) an Accessible Media Player

Presenters

  • Terrill Thompson - University of Washington
  • Ken Petri - The Ohio State University

Location: Pavilion Ballroom West

HTML5 media elements make it simple as pie to add audio and video to web pages. But is the media they deliver accessible to all users? Browser support for media accessibility is hit and miss, and no browser currently provides full support. For full accessibility, including keyboard-accessible controls, support for closed captions, subtitles, audio description, and interactive transcripts, and a high degree of user-customization, it's necessary to build your own player using the HTML5 media API. At the University of Washington, they've done that, and are eager to share.

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Own the Second Paragraph

Own the Second Paragraph

Presenters

  • Mark Greenfield - University at Buffalo

Location: Galleria

Faculty are an institution’s most important asset. At a fundamental level, the academic reputation of a college or university is the aggregate expertise of the faculty. Unfortunately, most campuses have done a poor job of showcasing their faculty, especially in the age of the real time newscycle which demands a steady stream of expert content. There is a great opportunity for colleges and universities to own the second paragraph, which is where the “why” of a story gets explained. In this session, Greenfield will explore how to use faculty expertise as the cornerstone of content marketing, how to uncover invisible campus experts, how faculty reputation influences college rankings and impacts both student and faculty recruitment, and ultimately how to improve media outreach by owning the second paragraph.

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Playing Politics: How To Get Exactly What You Want at Any Given Time

Playing Politics: How To Get Exactly What You Want at Any Given Time

Presenters

  • Karlyn Borysenko - Zen Workplace

Location: Skyline II

The biggest mistake I made in my career was thinking that I was above the idea of playing politics in my organization, and it cost me dearly. I've learned a lot since then, and kick myself for not learning it sooner. Now that I've mastered the tricks of the trade, I can not only advance my professional priorities, but also maintain a better work/life balance and a significantly more positive working environment. It doesn't matter what your job is, or what level you are at - if you want to be successful professionally, you need to learn how to master the political landscape of your organization. This is particularly true in higher education. This session will teach you how to use the dynamics of your organization to gain influence, advance your priorities, and use politics for good rather than for evil. To make sure that everyone leaves the session on the right foot, attendees will have the chance to take a free Everything DiSC Workplace Profile assessment that will give them a customized 20 page report about their workplace style and how they need to interact with others to get results.

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The Library Who Came In From The Cold

The Library Who Came In From The Cold

Presenters

  • Brian Rogers - University of Tennessee at Chattanooga

Location: Skyline I

In many academic institutions, libraries set up and operate their own web shop with impunity. Adrift from the IT mothership, they develop into silos of custom content management systems, unrelated color palettes and makeshift technical solutions. Between them and campus administration lies the weary patron, confused by the uneasy and fraught user experience. But what happens when the library is called back home? Learn how a site-wide redesign instigated the reunification of campus/library websites, and what it took to ensure the relative sanity of all involved.

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Rebooting Your Responsive Workflow with Pattern Lab

Rebooting Your Responsive Workflow with Pattern Lab

Presenters

  • Dave Olsen - West Virginia University

Location: Broadway

Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab attempts to provide one tool that allows for both the creation of modular systems that can live beyond the development phase of a project as well as give clients a tool to review on-going work in the place that a site is actually going to be used: the browser. This talk will introduce you to the features of the Pattern Lab. We will also discuss how it fits into the new development workflow at West Virginia University. Learn how WVU developed its very own "bootstrap" to share common, tested interface patterns across the university. Pattern Lab is Open Source and is based on lessons learned during the latest TechCrunch and Entertainment Weekly redesigns. It is currently maintained by Dave Olsen and Brad Frost. Learn more about Pattern Lab at http://patternlab.io.

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Collaborating with GitHub

Collaborating with GitHub

Presenters

  • John Britton - Github

Location: Skyline III

In this hands-on talk, we'll introduce Git and GitHub. We'll demonstrate how GitHub is used in classrooms as well as campus IT departments. You'll learn how to make your first contribution to a project on GitHub. We'll show you how to contribute via the command line, the GitHub desktop application, and the web interface. We'll also highlight useful collaboration features on the site and how they can be used to improve your workflows.

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11:45 a.m. - 12:30 p.m. Connecting Reusable Disconnected Content: Our CampusData Project

Connecting Reusable Disconnected Content: Our CampusData Project

Presenters

  • Chris Nixon - University of Arkansas

Location: Pavilion Ballroom East

We generate lots of content and manage lots of data in disconnected ways. The University of Arkansas started a project a few years ago called the Campus Data Project. A not seksi name for an incredible foundation with a REST API that lets users tie all kinds of data together that they never could before. From campus maps crossed with the campus directory to a news platform that updates experts lists and research blogs, the team has an ecosystem of useful reusable information getting more valuable with every piece of content added to it. Nixon will talk about the evolution of this system, how we use it currently, what our future plans are and how we have shared this platform with others in our state.

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Fix All The Map Data!

Fix All The Map Data!

Presenters

  • Aaron Knight - SUNY College of Environmental Science and Forestry

Location: Pavilion Ballroom West

Campus mapping: so many data sources, competing services, and oh so many pieces of data out there to correct. Knight will look at the various ways you can report data errors and work with data providers to help your visitors - and potential students - find their way around your campus.

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Be Yourself: Embrace Authentic Content

Be Yourself: Embrace Authentic Content

Presenters

  • Rick Allen - Meet Content

Location: Galleria

"Authentic content" is a common term for describing social media. Indeed, this desirable quality is one of the great benefits of social media. It's often perceived as raw and unfiltered. It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. Authenticity represents a fundamental quality of clear communication, but many shy away from authenticity because it appears risky or to avoid opening an institution to critique and criticism. However, the risk of creating inauthentic content that can dull or misrepresent a brand can be a much worse consequence. Allen will discuss how institutions can "be themselves," including several examples of authentic content at work for colleges and universities. Attendees will learn how to turn perceived “flaws” into positive qualities that reflect and distinguish brand, culture, and values of colleges and universities.

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Essential Strategies for a Student-Staffed Social Team

Essential Strategies for a Student-Staffed Social Team

Presenters

  • Caroline Osse - New York University
  • Nick Jensen - New York University

Location: Skyline II

Engaging students on social media is a difficult task, but guess what? No one knows how to engage students on social media better than the students themselves! But how do you even start leveraging their skills, insight, and perspectives as part of your social team? Hint: it isn’t as simple sitting students in front of a computer. This session will review how to hire and manage your student team, tools to use for team management, advice on recruiting the best candidates, and other helpful things to keep in mind when working with students.

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Get with the Program: Building Better Program, Major and Degree Pages

Get with the Program: Building Better Program, Major and Degree Pages

Presenters

  • Doug Gapinski - mStoner

Location: Skyline I

Majors, degrees and programs -- these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program and degree pages on .edu sites so long, lackluster or lifeless? This session will focus on creating a better user experience in a place that matters to almost every prospective student: major, degree and program pages. We'll look at design, usability and content decisions for these pages and best-in-category examples.

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A Game of Clones: For Your Site Is Dark and Full of Terrors

A Game of Clones: For Your Site Is Dark and Full of Terrors

Presenters

  • Rebecca Quigley - University of Wisconsin Colleges

Location: Broadway

The University of Wisconsin Colleges has a unique organizational structure including central administration services and leadership, 13 physical campuses, 17 institution-wide academic departments and an online division, and various special programs. The UW Colleges marketing web team was tasked with redesigning these areas’ websites ­– which were in various states of age, functionality, usability and design (or lack thereof) – into standard templates and consistent branding. As a consequence of digging into the old sites in preparation for redesign, a lot of archaic (relative to web standards) and not-so-archaic material was uncovered that challenged the limitations of their templates. This session will describe how the team succeeded in most ways and fell short in some.

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Building an Awesome Campus Calendar

Building an Awesome Campus Calendar

Presenters

  • Jason Pontius - White Whale

Location: Skyline III

The events happening on your campus tell the story of your school better than anything else. The better your calendar is, the better your site will be at recruiting students and engaging its audiences. If great things are happening on your campus, people deserve to know about it— a better calendar will make life better for everyone in your community. Jason Pontius leads White Whale, the team behind a Web calendaring system called LiveWhale Calendar. But in this talk he'll share some tips for making your campus calendar awesome, no matter what calendar you're using.

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12:30 - 1:45 p.m. Lunch, sponsored by Formstack
Grand Ballroom

Room: Grand Ballroom

1:45 - 2:45 p.m. General Session
Dr. Moira Gunn

Dr. Moira Gunn

Host of NPR’s "Tech Nation" and "BioTech Nation" radio programs

3:00 - 3:45 p.m. Automate all the things with Yo, Grunt and Bower

Automate all the things with Yo, Grunt and Bower

Presenters

  • Marcello Prattico - Syracuse University

Location: Pavilion Ballroom East

Yo, Grunt and Bower are new ways to help you streamline you site/app building process. Grunt is a task manager that can do lots of cool things like compile you SASS into CSS, move files around, compress files etc. Yeoman is a site/app generator. Do you want the scaffolding for a new angular app? Just type a few easy commands and it is generated. Bower is a dependency manager that maintains a list of libraries needed for your site. Need the latest JQuery? JQuery UI or Angular? Just add it to a json file and you will always have the latest.

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Navigating a diverse campus

Navigating a diverse campus

Presenters

  • Lili'a Uili Neville - University of Tennessee

Location: Pavilion Ballroom West

In recent years, most universities moved to an interactive format for their campus map. However, most campus accessibility information remains static. Some of the best interactive map implementations have accessibility information available for each building, but deliver it as a PDF on a building-by-building basis. At the University of Tennessee, the Office of Communications and Marketing, Facilities Services, and the Office of Equity and Diversity teamed up to provide comprehensive, interactive accessibility information. Phase One launched January 13th when the team provided a half dozen accessibility layers on the university’s interactive campus map. Phase Two is underway as Tennessee builds a responsive website with buildings’ interior accessibility information to provide a fluid way to navigate its campus with door-to-door accessibility information.

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No Better Time Than “NOW”: Telling the Story of How We’re Telling our Story

No Better Time Than “NOW”: Telling the Story of How We’re Telling our Story

Presenters

  • Donna Talarico - Elizbethtown College

Location: Galleria

Inspired by the 2011 Best of Track presentation, Elizabethtown College took telling its own story into its own hands. E-town NOW, launched in the fall of 2013, is a dynamic, story-telling venue. Talarico, editor of the online publication, will walk attendees through the process (read: patience) of getting this project off the ground, from inception to conception and from production to introduction. She will also share how NOW built and mobilized a student editorial team (read: mentoring oops!), how they promote NOW and encourage story ideas from the community (hint: it's sweet), and explain how the online newsroom contributes to or streamlines other multiplatform marketing and communications efforts. (For example, the introduction of NOW lead to changes in E-town’s massive weekly internal newsletter.) Additionally, Talarico will touch on the rebranding of the College’s “subject matter expert list” into “Experts @ E-town,” which includes web, email and postcard campaigns. This presentation is right for anyone looking for a new way of presenting and producing news, but for smaller staffs/institutions, E-town NOW is a testament that it can be done with limited resources.

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Jude's Law

Jude's Law

Presenters

  • Kegan Sims - Oregon State University

Location: Skyline II

Jude's Law is an a-typical presentation designed to teach people how to increase creativity and fun in the work place. It applies to all levels of staff in Higher Education. From developers, designers and directors to higher ed rookies and savvy veterans. We all dream about being in that perfect work community, lets help build it!

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Focusing on Student Success

Focusing on Student Success

Presenters

  • Jason Fish - Purdue University

Location: Skyline I

As higher education professionals, our ultimate goal is to see students succeed. What each of us are doing has an impact, but how can we measure that impact? Budgets continue to tighten, and it is up to us to show that what we do has a meaningful impact on helping students graduate. It is more important than ever to measure that impact, find the gaps, and continue to improve. During this presentation, Jason Fish will discuss what his team is doing to measure, assess, and improve the effectiveness of what they are delivering. He will share insights into how to get quick wins as well as easy changes that can be made to enable the collection and dissemination of positive results.

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What Does the Web Say? Thinking about Sound and the Internet

What Does the Web Say? Thinking about Sound and the Internet

Presenters

  • Aaron Rester - Roosevelt University

Location: Broadway

When you hear the phrase “sound on the web,” do you immediately have flashbacks to mid-90s Geocities sites with auto-playing MIDI files? The profession of web design has suffered a hangover from those early abuses of audio for a long time, but the clouds are beginning to lift. This presentation will look at the past, present, and future of the aural web, and will make the case that responsibly done sound design can actually enhance user's experiences.

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Dude, Where's My Future? Self Service Solutions for Tomorrow's New Students

Dude, Where's My Future? Self Service Solutions for Tomorrow's New Students

Presenters

  • Joe Salowitz - The C2 Group
  • David Tarnow - The C2 Group

Location: Skyline III

Here’s the deal – students expect to be able to do everything online, yes – everything: research, apply, register for classes, find their career, and graduate. Join us as we take a look at real student stories that illustrate exactly what they want out of the web. We’ll study some websites that creatively address this huge shift in the industry, and share with you our process for designing and building website features that enable students to serve themselves.

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3:45 - 4:15 p.m. Refreshment Break
Plaza Foyer

Room: Plaza Foyer

4:15 - 5:00 p.m. Sign, Sign, Everywhere a Sign: Easy digital signs with WordPress and Raspberry Pi

Sign, Sign, Everywhere a Sign: Easy digital signs with WordPress and Raspberry Pi

Presenters

  • Greg Marshall - Truman State University

Location: Pavilion Ballroom East

Digital Signs can be a great tool for communicating information to students and visitors to your campus, but who has time to learn and maintain one more system? Learn how Truman State University leveraged its existing WordPress network and low-cost Raspberry Pi computers to deploy easy to update, affordable digital signs. The content can be pre-loaded from any web browser and can also pull automatically from many existing sources on its website and the internet.

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Beyond the Buildings: A New Generation of Campus Maps

Beyond the Buildings: A New Generation of Campus Maps

Presenters

  • Mark Lee - Colorado College
  • Karen To - Colorado College

Location: Pavilion Ballroom West

Campus maps are often monolithic and confined to a single page or section on your web site, and sometimes are even just a link to a PDF. Lee and To will talk about rethinking the whole idea of the campus map, and how to go from a single stand-alone map to a modular, extensible map system, that you can use throughout your web site and build/layer other types of location-based content on top of. For example, a self-guided mobile walking tour of historic buildings, a virtual tour of sustainability features around campus, a landscape/garden tour showing how the landscaping of the physical campus enhances the academic experience. Also: event, parking, and accessibility information; department and office locations. The session will cover strategy, process, challenges, opportunities, and touch on adding HTML5 geolocation for mobile use, empowering campus groups to make their own simple maps, using available community-generated data, and open-source tools.

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All Together Now: Mindfully Integrating an Increasingly Disparate Brand

All Together Now: Mindfully Integrating an Increasingly Disparate Brand

Presenters

  • Magen Tracy - Berklee College of Music
  • Janelle Browning - Berklee College of Music

Location: Galleria

Who owns a brand? How can a college or university develop, grow, and maintain its identity while staying abreast of changes in the marketplace, such as demographics with shifting online preferences, as well as new tools, platforms, and technologies? How can a brand grow with all of these challenges along with an increasingly engaged community of faculty, staff, and students, eager to act as advocates for the college? With employees, students, alumni, prospects, donors, and more to consider, these questions are becoming increasingly challenging for all institutions. Berklee’s marketing leadership shares the struggles and successes of an ongoing brand unification initiative to assimilate disparate campuses, degree programs, institutes, and other programmatic offerings into a coherent brand experience to a wildly diverse audience. Browning and Tracy will discuss working with both outside agencies and internal stakeholders as well as the ongoing process of aligning and developing brand architecture and marketing strategies. Topics and platforms include search and display advertising, web structure, social media strategy, and data analysis.

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That IS your problem! Creating a collaborative campus

That IS your problem! Creating a collaborative campus

Presenters

  • Corie Martin - Western Kentucky University

Location: Skyline II

Are you a party of one? Having trouble getting things done and feeling frustrated with your lack of resources and support? Are you ready to learn how to create your own team using talented folks from across your own campus? It's not as tough as you might think. Too often we hear words like “silos” and “vacuums” and “islands” in terms of workgroups on our campuses. Have you ever had someone tell you that your project was not their problem? Declining enrollment and dwindling resources is everyone’s problem and it will take a village to reach a solution. In an era of declining resources, we’re all expected to do more with less. Working together by utilizing cross-departmental collaboration might sound impossible, but it’s actually quite attainable. From content creation and curation to design and marketing you can use the resources around you to create a truly collaborative campus where everyone wins.

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Speaking the Students’ Language: Using Smart Phones & Apps to Enhance Learning in the Classroom

Speaking the Students’ Language: Using Smart Phones & Apps to Enhance Learning in the Classroom

Presenters

  • Janet King - College of Southern Nevada

Location: Skyline I

Group work and collaboration may be constrained in large classrooms and auditoriums. This presentation will be a hands-on demonstration on how to use technology in large classrooms, focusing on BYOD (Bring Your Own Device). Participants are encouraged to bring their smartphones, tablets, IPad, laptop, etc. to this session. The methods discussed have been used in collegiate auditoriums and classrooms to enhance collaboration and learning. Educators constantly battle with the role that technology would play in their instruction. Some instructors object to using technology claiming that it negatively affects the ways which students learn, whereas others admit they simply don't use technology due to a lack of experience or training. Despite these constraints, educators can't deny that students are attached to their phones and other digital devices. Educators shouldn't see these devices as distractions, but as tools for instruction, collaboration and learning.

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Prototyping with WordPress: No coding required

Prototyping with WordPress: No coding required

Presenters

  • Gaurav Gupta - Virginia Commonwealth University

Location: Broadway

WordPress is a powerful CMS but it can also be used to build fully functional prototypes. Headway theme’s drag and drop visual editor allows you to create and experiment with different layouts including fixed width and responsive designs. Use the prototypes to collect feedback, test for usability and improve your design on the fly; or clone it to test multiple variations of the same design. Being on a web server, you only need a web browser to edit, share and collaborate on your prototypes. You don’t need to know any PHP. Knowledge of HTML and CSS is helpful but not required. Here’s the best part: once you are finished, your prototype doesn’t go to waste. If you choose WordPress as CMS, you can simply modify your prototype to build the final website. If not, you can still use CSS generated by the theme. Join us to learn a simple and quick prototyping tool using a recent project as an example. Using a real project as an example, learn how to: - Use visual editor to build a grid based layout from scratch - Apply custom CSS styles - Reusing layouts, blocks and styles for different sections of the website - Export layouts to create multiple prototypes for the same project

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5:00 - 8:00 p.m. Dinner on your own

Room:

6:00 p.m. - 3:00 a.m. Hackathon, sponsored by Soshal
Salon Ballroom, Executive Tower

Location: Calling all programmers, writers, designers, project managers – EVERYONE at HighEdWeb! Help us give back to our host city of Portland, Ore., through Hackathon 2014. We’ll join together to create a revamped user experience and revised content strategy for The Coalition for a Livable Future’s Regional Equity Atlas. Fueled by food, beverages, music, prizes, and just the fun of a great project, we’ll help overhaul the Regional Equity Atlas. Sign up to participate.

Room: Salon Ballroom, Executive Tower
Calling all programmers, writers, designers, project managers – EVERYONE at HighEdWeb! Help us give back to our host city of Portland, Ore., through Hackathon 2014. We’ll join together to create a revamped user experience and revised content strategy for The Coalition for a Livable Future’s Regional Equity Atlas. Fueled by food, beverages, music, prizes, and just the fun of a great project, we’ll help overhaul the Regional Equity Atlas. Sign up to participate.

8:00 - 11:00 p.m. HighEdWeb After Dark, sponsored by Acquia
Porto Terra Tuscan Grill and Bar, Executive Tower

Room: Porto Terra Tuscan Grill and Bar, Executive Tower

Tuesday, Oct. 21

  Applications, Integration and Mobile Development, Programming and Architecture Marketing, Content and Social Strategy Management and Professional Development Technology in Education Usability, Accessibility and Design Sponsors
7:30 a.m. - 1:45 p.m. Conference check-in and information
Grand Ballroom Foyer

Room: Grand Ballroom Foyer

7:30 - 8:30 a.m. Breakfast
Grand Ballroom

Room: Grand Ballroom

8:30 - 9:15 a.m. Don't like your Google Search Interface? Make your Own!

Don't like your Google Search Interface? Make your Own!

Presenters

  • C. Daniel Chase - The University of Tennessee at Chattanooga

Location: Pavilion Ballroom East

If you use a Google Search Appliance (GSA) or the Google Custom Search Engine (GCSE) sometimes you can find it limiting to have it not well integrated with your web site. Both of these tools have an XML API that will allow you to build your own front-end and still leverage their power. Search can even be integrated into your 404 (Page Not Found) handling, so when an old URL doesn't work, it gets used as the basis of an automated search! Old URL is reported as bad to search engines, while user sees the most likely pages that replaced it. Everybody wins!

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Confessions of a CMS Generalist

Confessions of a CMS Generalist

Presenters

  • Stephanie Guay - Duke University

Location: Pavilion Ballroom West

After navigating the waters of not one, but 3 different CMSes for the same set of websites, Guay shares her insights into what works, what doesn’t, what’s great and what’s just plain dumb about Drupal, Plone and WordPress. She’ll even talk about her experiences making all 3 share the same sandbox and not fight (too much) over the toys.

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The Voyage of the Beagle: Biology, Evolution, and Content Strategy

The Voyage of the Beagle: Biology, Evolution, and Content Strategy

Presenters

  • Jeff Stevens - UF Health Web Services

Location: Galleria

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” ― Charles Darwin. Despite being creatures made of pixels, codes, and thought, websites are living entities that follow principles similar to the evolutionary principles that predict how life changes and adapts. Using concepts from biology and the natural sciences, Stevens will look at the evolution of the University of Florida Health web presence, a three year process that eventually affected over 500 academic sites, six hospitals, hundreds of medical clinics, and eventually an entire university redesign. You're not going to need a lab coat or safety goggles as Stevens investigates how many finches are needed to make a decent digital birdhouse, genetic engineering (how to take learned principles and splice them into new projects), order and understanding through Taxonomy, or punctuated equilibrium (and how to affect what comes next).

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Agile in higher ed? Yes you Kanban!

Agile in higher ed? Yes you Kanban!

Presenters

  • Jennifer Godwin - University of Arkansas at Little Rock
  • Dan Shisler - University of Arkansas at Little Rock

Location: Skyline II

Chances are you run a team or belong to a team of trained digital professionals with a very particular set of skills. Are project management and client services among them? In this session, we demonstrate how to eat the elephant on projects big and small that come across your desk every week while staying relatively sane. By adopting a modified Agile methodology to manage workflow, a team can improve efficiency, create an iterative development environment, increase campus collaboration, and tackle large-scale projects, all without sacrificing creativity. The takeaways: • How Agile came to be and how it can be used everywhere from the corporate world to the ivory tower • Some of the tools of the trade (including the free ones) • What the process feels like, from boards to sprints • Our hits and misses – we tested out a lot of approaches before finding the right fit • A (nearly) surefire way to introduce the rest of your campus to this brave new world

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Much of a MOOC-ness: What Have We Learned So Far?

Much of a MOOC-ness: What Have We Learned So Far?

Presenters

  • Lori Packer - University of Rochester

Location: Skyline I

In fall 2011, Stanford University launched a free, online version of its "Introduction to AI" course, and the great MOOC race was on. Fast-forward three years and millions of students have enrolled in these massive open online courses. But has anyone learned anything? And what has higher ed learned about online education as a result of "MOOC madness"? This session will present an overview and history of MOOCs, a look at their place in the larger world of online education and a review of some of the research beginning to emerge about MOOCs and learning.

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Mapping the Interior Landscape

Mapping the Interior Landscape

Presenters

  • Randy Kuehn - University of Louisville
  • Terri Holtze - University of Louisville

Location: Broadway

The sheer size of campuses and their buildings can be intimidating to new students and visitors. Campus maps have been used for ages to simplify reality and make people more comfortable with finding their way. It’s time to bring that thinking to our interior spaces with interactive maps. Unlike campus maps which depict the environment as a single layer, buildings frequently involve multiple floors. Learn about techniques for addressing this challenge and about designing interior maps for mobile and desktop devices. Explore options for creating maps with technologies such as Google Maps, HTML5, SVG, and more. Presenters will show examples of interior mapping projects using a range of tools from open source applications to proprietary mapping suites.

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Squiz - Get the low-down

Squiz - Get the low-down

Presenters

  • Lukas Bower - Squiz - North America
  • Phillip Widdop - Squiz - UK

Location: Skyline III

What the heck is Squiz?! Get the low-down, and learn about our remarkable technologies and services. We’ll cover some examples of innovative solutions in higher education, and highlight some unique capabilities of the Squiz platform.

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9:00 a.m. - 5:00 p.m. Sponsor exhibits open
Plaza Foyer

Room: Plaza Foyer

9:30 - 10:15 a.m. Extreme APIs for a Better Tomorrow

Extreme APIs for a Better Tomorrow

Presenters

  • Aaron Maturen - Saginaw Valley State University

Location: Pavilion Ballroom East

It's possible to make a structured, consistent, API that can handle changes to logic and the schema. Sure, it seems like a good plan to dump everything out of the database today, but what are you going to do when something changes down the road? Let's have a talk about some SOLID ways to structure our APIs and keep them from breaking down the road.

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Reimplementing Drupal in Place

Reimplementing Drupal in Place

Presenters

  • Jason Proctor - Mount Holyoke College

Location: Pavilion Ballroom West

When Mount Holyoke College first moved its main website into Drupal, the goal was quick migration, not smart implementation, and the school did some decidedly un-Drupalish things. Two years down the road, the team used a major redesign as the opportunity to start figuring out how to make better use of its platform of choice. The catch was the team needed to upgrade in place rather than start over. In this talk, Proctor will share some lessons learned from the process of replacing the wings while the plane is in the air.

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Digital Fundraising on the Social Web

Digital Fundraising on the Social Web

Presenters

  • Ashley Budd - Cornell University

Location: Galleria

The giving experience continues to evolve as the social web plays a larger role in building relationships with our alumni, parents and friends. Budd will explore how rich media storytelling combines with digital content strategy for a winning communication plan that doesn't just engage, but drives users to act. Budd will also discuss the basics of higher education development programs, the importance of investing in web infrastructure for annual giving, and a comprehensive review of Cornell University's 2013 crowdfunding pilot.

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Beyond the Screen

Beyond the Screen

Presenters

  • Amanda Smith - Illinois State University

Location: Skyline II

It’s easy to lose sight of the advantages of working at a higher education institution. How often do you talk to faculty and staff outside of your area? Was the last time you took a class when you received your degree... maybe five, ten, thirty years ago? Do you interact with students or attend university events? Sitting in front of computer screens for roughly eight hours a day, five days a week is hardly the workout our brains and bodies need in order to push creative concepts out or to understand the audiences of faculty, staff, students, and parents. Colleges and universities are THE place to grow and learn, yet we get so consumed with our work that we forget to take advantage of what they have to offer us. There are a myriad of opportunities to continue your education, get involved, and interact with your audiences. My goal is to inspire you to try something new, while sharing some of my experiences and how it all feeds into my work on the web.

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Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration

Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration

Presenters

  • Samantha Goldstein - Carnegie Mellon University
  • David Decker - Carnegie Mellon University

Location: Skyline I

Less than two years ago, the largest department at Carnegie Mellon University ran a student database off defunct software, required students to complete forms by hand and collected qualifying exam documents from 25-35 students each semester via email. Since then, the university has updated its student database, built a department-wide data warehouse, introduced interactive forms and created a cloud-like solution for qualifying exam document collection. The key to these improvements has been the fruitful working relationships between academic advisors and technical staff. This presentation will provide an overview of how the presenters framed and prioritized IT requests, partnered with IT staff to make small and large-scale projects come to fruition and gained support in new IT initiatives. They will address the challenges of communicating across domains of expertise to successfully implement new technology solutions from both a higher education and IT perspective.

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Try before you buy: user experience testing in your RFP process can save you time and money

Try before you buy: user experience testing in your RFP process can save you time and money

Presenters

  • David Rosen - University of Minnesota

Location: Broadway

Learn how user experience testing can save your university money, reputation and headaches. This session will cover the University of Minnesota’s efforts to incorporate user feedback into the software purchasing process. The session will cover several use cases that illustrate the considerations and challenges faced by teams at UMN making major software investments, and will show how user feedback helped those teams make data-driven decisions, avoid choosing the wrong tool, and prepare for the tools’ rough edges ahead of rollout. You wouldn’t dream of buying a car without taking a few options for a test drive. Why would you spend what could be millions of dollars on a software solution for your campus without taking the opportunity to test it?

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Creating a Dynamic and Responsive Online Catalog Using OU Campus and PeopleSoft

Creating a Dynamic and Responsive Online Catalog Using OU Campus and PeopleSoft

Presenters

  • Dawn Truelsen - California State University, Fresno

Location: Skyline III

Fresno State has converted its course catalog into a student-focused, data-driven online tool. In this presentation, Dawn will demo their new catalog and discuss their design process, development techniques, data integrity issues, user and device data, and analytics strategy. She will also discuss how they manage workflow, data ownership, collaboration, and information technology. Come see this highly successful solution, much loved by Fresno State’s students, faculty, and staff.

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10:15 - 10:45 a.m. Refreshment Break
Plaza Foyer

Room: Plaza Foyer

10:45 - 11:30 a.m. Let Your Data Run Free and Run Your University

Let Your Data Run Free and Run Your University

Presenters

  • Steve Fischer - The Ohio State University
  • Glenn Donaldson - The Ohio State University
  • Jim Muir - The Ohio State University

Location: Pavilion Ballroom East

Data driven applications have been the norm for years, yet the availability of university data is often lacking. Many of our universities’ data is locked up within departmental silos and closed systems. Our requests to access this data usually result in blank stares, laughter, or confrontation. After all, it’s “my data”! And all the while our applications aren’t as robust as they could be, and users have suffered. At The Ohio State University their campus mobile app has been a cross-departmental collaboration, aggregating lots of campus data. Other departments have begun to see this as a model to follow. Building on this success, OSU launched its Enterprise Integration Platform initiative. The goal is for all campus data to be available via web services/APIs primarily RESTful accompanied by a user friendly searchable API where any person on campus can easily find data available and request access. It will give developers the ability to create robust applications that extend far beyond the silos that fall within their departments. This is a technical change as well as it is a cultural one. Developers can create the applications their departments are asking for. It also creates an awareness of the collective capital that resides in campus data. We’ll share our wins, losses, challenges, and long term plans. We’ll describe the technologies we’re using and things we’d do differently.

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Multi-headed Drupal

Multi-headed Drupal

Presenters

  • Larry Garfield - Palantir.net

Location: Pavilion Ballroom West

A common challenge for large universities is IT's desire to have a single, centrally-managed web presence while academic departments want to maintain their own individuality, both from a design and management perspective. That leads to an inevitable tug-of-war between "one big site" and "lots of little sites". One of the strengths of the Drupal CMS platform is that it has several tools for managing "companion sites". Those could be entirely separate sites with some commonalities or one "site" that appears as distinct sites to visitors. Each approach has its own set of benefits and trade-offs. This session will explore several leading ways to build and manage a multi-headed Drupal installation, including Domain Access, Organic Groups, and Multi-site, including examples of organizations that have done so. It will also ask the question of whether a multi-headed Drupal is necessary in the first place; often it is not. Attendees should come away better-armed to evaluate how, and if, to roll out Drupal for a multi-part site at their institution.

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All 'Growed' Up: Social Media Matured

All 'Growed' Up: Social Media Matured

Presenters

  • Jess Krywosa - Wellesley College

Location: Galleria

By now, we’ve all drank the proverbial Kool-Aid and understand the importance - and requirement - of social media in marketing for institutions. There have been a variety of creative appeals from admission, to student engagement to annual giving. But how can social media be used across an institution at the highest level, and what is an institutional social media strategy? Krywosa will provide a way forward by investigating integrating the best of discrete social media strategies (informative, fun, engagement and transaction focused) to a brand enhancing platform, as well as defining "best practices" specific to an institutional social media strategy. She will also examine the difference between campaign and organic social media strategies, while discussing means of collaboration to build a consistent brand message from content with social media in mind.

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Human at Work or: How I Learned to Stop Worrying and Get Better at My Job

Human at Work or: How I Learned to Stop Worrying and Get Better at My Job

Presenters

  • David Cameron - Ithaca College

Location: Skyline II

Where does our time go? Somewhere in the middle of our overlapping project deadlines, meetings, and daily emails, we are all just trying to do good work, but it's hard to keep up. We do our best to stay organized with productivity apps and calendars and "lifehacks" but in the end we are humans and easily distracted by funny videos of cats — how can we be expected to actually get stuff done each day? It all comes down to habits. The way we check our email, where and when we have lunch, how we take notes in meetings — understanding and changing our work habits is the key to unlocking our productivity, and finding a better work-life balance. I struggled with managing my own workload for years until I started analyzing my personal productivity habits and researching ways I could improve. I found that small changes in the way that I use email, schedule my time, and manage my tasks, not only made me more productive but also led to improved communication and productivity for my team. I'll show you how some simple changes in the structure of my days and a new approach my work have helped me start replacing bad habits with good ones, and get better at my job. And I'll teach you how to evaluate your own habits, make focused productivity part of every day, and become a healthier, happier, and way-less-stressed human with way more time for enjoying all those cat videos you crave.

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The content is the Experience: Lessons in Creating a Student-Centered Student Affairs Website

The content is the Experience: Lessons in Creating a Student-Centered Student Affairs Website

Presenters

  • Janeen Alliston - University of British Columbia
  • Brett Lee - University of British Columbia

Location: Skyline I

Students are busy. They are focused on the exam they have to write tomorrow or the paper due at the end of the month. So how do you create a stellar online experience that makes it easy for students to find and use the information they need, delight them while on your site and make them want to come back? The centralized student service offices at UBC (The University of British Columbia) decided to tackle this challenge by using key elements of the student experience, rather than organizational structure, in the redesign of their website, students.ubc.ca. This session will discuss the overhaul of students.ubc.ca, a project initiated by the need to replace the CMS being used to manage the site but really about creating a user-centered student affairs website designed around the needs and preferences of current students, not the business owners. The redesign and redevelopment of students.ubc.ca involved the migration of approximately 12,000 pages of content from 12 distinct microsites into one meaningful, connected and comprehensive site. The content was split into flexible components that can be published in any location on any of the roughly 700 new dynamic site pages. Learn how the redesign project was designed to ensure the new and improved site delivered on the site goals to make it easy for students to find the information they’re looking for when visiting the site, anticipate the information needs of students as they progress through their studies and experience at UBC, delight students with content and functionality that surpasses what they came to the site for and deliver an intuitive and seamless experience designed around the student experience that helps students act on the information and the invitation to participate. The presenters will provide a tour of the redesigned site, including before and after, highlighting the site structure, visual design and structured content strategy.

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Putting students first: The uOttawa.ca redesign

Putting students first: The uOttawa.ca redesign

Presenters

  • Nichole McGill - University of Ottawa

Location: Broadway

The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new mobile responsive Drupal Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first. Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, all the while pushing the bar for university sites.

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How One University Increased Visits 45% with Online Forms

How One University Increased Visits 45% with Online Forms

Presenters

  • Chris Lucas - Formstack

Location: Skyline III

Join Chris Lucas of Formstack, a leading online form solution, as he shares how one university used web forms to considerably increase campus visits and overall attendance. In this session, you'll learn how to strategically use online forms to meet your department's unique conversion goals. Chris will also be leveraging data from Formstack's benchmark report on form conversions, which has been featured in outlets like MarketingProfs, CMO and Higher Education Marketing.

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11:45 a.m. - 12:30 p.m. Taking the Web Offline

Taking the Web Offline

Presenters

  • Erik Runyon - University of Notre Dame

Location: Pavilion Ballroom East

Let's face it. There more devices out there than you can support with dedicated native apps. And except for very specific cases, most of what you'll want to do with your app is available through web API's. And yes, this includes offline support. During this presentation we'll take a look at your options for storing data in the client browser and how you can leverage it to speed up your websites. We'll also spend some time looking at how it was implemented on 2014.highedweb.org.

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Where did all my cache go?

Where did all my cache go?

Presenters

  • John Wagner - Princeton University

Location: Pavilion Ballroom West

System running slow? Users pounding on your door wanting to know why the website takes so long to "respond to a simple request"? Programmers yelling at you about ruining their beautiful programming job with your system performance? Wishing Carter had invented a pill that wasn't for livers or that you had taken the job with the circus? Don't give up hope, you may just need more cache. An overview of what caching is and how it can improve the performance of your web site.

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Is Tumblr Right for Your School?

Is Tumblr Right for Your School?

Presenters

  • Wendy Darling - Emory University

Location: Galleria

Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.

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Lessons from other sectors in driving culture change. Or, how to stop working the HE way

Lessons from other sectors in driving culture change. Or, how to stop working the HE way

Presenters

  • Ellen Godwin - Goldsmiths, University of London

Location: Skyline II

Doing things the 'HE way' is often used as the excuse for accepting inefficient processes, slow uptake on innovation and stubbornly refusing to change. In a relatively small university like Goldsmiths, we consider ourselves more than aware of these shortcomings, which means encouraging an institution to work digital first is a challenge. So, what lessons can be learned from experience in other sectors to help break out of this mindset? Unsurprisingly, a lot. At Goldsmiths we're in the midst of a 'digital transformation', where we're building the foundations for a fundamental, and completely essential, culture change. But, wherever you'd position your organisation in terms of digital uptake, most of these lessons could be applied to the next phase of your digital journey, and give a fresh way to approach those all too familiar challenges. As well as the tips from outside HE, there will also be a celebration of why digital CAN and SHOULD be easier to embrace in HE, and some of the advantages we have as a sector.

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Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals

Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals

Presenters

  • Katye Robare Munger - Castleton College
  • Christopher D'Orso - Stony Brook University

Location: Skyline I

Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)

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Authors Are People, Too

Authors Are People, Too

Presenters

  • Nikki Massaro Kauffman - Penn State University

Location: Broadway

If content is king and user experience is crucial, what can we say about the experiences of people who author content? What makes a good authoring experience, why should I care, and how can I improve my authors’ experience with the CMS? The fundamental purpose of a CMS is to empower us to create and manage Web content. Good user experience should start with the people who are responsible for using this system to work with content. If the process for authoring and editing content in the CMS is cumbersome, authors won’t be actively engaged in maintaining it, and our sites will be woefully out-of-date. Good authoring experience (AX) will make the CMS easier to learn and easier to use, increasing the likelihood that authors will take a more active role in creating content. Active authors do not require excessive post-training support and keep content up-to-date. CMSs should be tailored to their authors, not the other way around. This session will provide experiences and lessons learned as Penn State has iteratively improved our CMS authoring environment to empower its authors.

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TERMINALFOUR Higher Education Web Survey – The Results

TERMINALFOUR Higher Education Web Survey – The Results

Presenters

  • Piero Tintori - TERMINALFOUR

Location: Skyline III

In the summer of 2014, TERMINALFOUR carried out a survey of web, content, marketing and senior management professionals working in higher education. The purpose was to find out the changing attitudes, concerns and trends in the sector towards the role of the web. The response was overwhelming with 169 institutions around the world participating. This presentation will review these findings including changing reporting structures, who owns the web strategy, what goals really drives online activities, what gets measured and who’s getting it right in relation to international student recruitment. And importantly, what does this mean for your web strategy.

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12:30 - 1:45 p.m. Lunch, sponsored by OmniUpdate, and Association Fireside Chat
Grand Ballroom

Location: An update on all things HighEdWeb with President Colleen Brennan-Barry and President Emeritus Michael Hostad

Room: Grand Ballroom
An update on all things HighEdWeb with President Colleen Brennan-Barry and President Emeritus Michael Hostad

2:00 - 2:45 p.m. Moving to the Client - Writing Full Applications in JavaScript

Moving to the Client - Writing Full Applications in JavaScript

Presenters

  • Chad Killingsworth - Missouri State University

Location: Pavilion Ballroom East

JavaScript has moved from providing minor interaction to a full scale development platform. Major application such as Gmail and Google Calendar have hundreds of thousands of lines of code all written in JavaScript. Mobile browsers have full featured browsers but performance and memory constraints become major considerations. And then there is the whole world of single page applications. This session will look at how to write code that can be maintained as well as developing build processes to catch common errors before deploying to production.

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Just another bughunt? Tools to improve your site without nuking it from orbit

Just another bughunt? Tools to improve your site without nuking it from orbit

Presenters

  • Kenneth Newquist - Lafayette College
  • Charles Fulton - Lafayette College

Location: Pavilion Ballroom West

It's not the bugs you know that kill a website. It's the ones you can't see, lurking just out of sight, that get you. Learn how Lafayette College identified the Lovecraftian code horrors lurking beneath its feet with tools like Splunk (server log analysis), OSSEC (server-side bad behavior monitor) and SiteImprove (web page auditing tool) and then surgically eliminated the problems. Examples include PHP scripts spewing error notices into logs, undiscovered CAS authentication failures, and thumbnail generation scripts that choke on large files.

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Your Website is the Next Social Medium

Your Website is the Next Social Medium

Presenters

  • Peter Anglea - Bob Jones University

Location: Galleria

Imagine a university website with content tailored specifically to the individual viewing it - a site where nobody has to hunt to find information relevant to them. Sound like a pipe dream? Maybe, maybe not. Social media has fundamentally changed the information gathering process. People want to be social anytime they consume media. According to social media mogul Gary Vaynerchuk, “This means that you need to fold a social element into all of your creative… and into every interaction with your customers…. From now on, every platform should be treated as a social networking platform.” Now, considering websites, if it's not social, it's not relevant. Fortunately, there are many ways to leverage the big data of social networks to an institution's advantage. A few key facts about users (such as age, location, and personal interests) can take content from “generic” to “extremely relevant.” Thankfully, social media APIs make this fairly simple to implement. Anglea will explore the possibilities that exist for integrating the secret sauce of social media into a website. He will also discuss everything from big ideas to small actionable steps to begin enhancing the social relevancy of content.

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Things I F#@$!d Up- Stories from a young designer

Things I F#@$!d Up- Stories from a young designer

Presenters

  • Jacob DeGeal - Illinois State University

Location: Skyline II

Over the last seven years, Jacob has worked as a graphic designer at Illinois State University, and he has screwed up. A lot. Working with a super-sized ego at a medium-sized web office, failure comes fast; but so does education. With some humility, a lot of self-deprecation, and just a touch of irreverence, Jacob will share stories of professional embarrassment, creative conflicts, democratic dissolution, and international espionage (note: there is no international espionage). Through these professional flubs, some simple but challenging truths were discovered that helped projects run smoother; even in an environment when common sense solutions can seem elusive.

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Flipping the Classroom through Blended Learning

Flipping the Classroom through Blended Learning

Presenters

  • Kelly Elander - Harding University

Location: Skyline I

Recent research in learning has discussed the merits of constructivist learning as well as the possibility of mixing instructivist and constructivist learning (using the Cronje model) to provide an active and comprehensive approach. This presentation will showcase a course that was redesigned as a blended course using Canvas, online tools, and the classroom. This course design may provide instructors and course developers who are not yet ready to go completely online take a first step in that direction and gain some of the value of the flipped classroom.

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Cardsorting for Humanities: Context in Usability Testing

Cardsorting for Humanities: Context in Usability Testing

Presenters

  • Robin Smail - Penn State University

Location: Broadway

When developing websites for students, faculty, and researchers, it can be easy to think that we have all the answers. That all we need to do is pair what we think the solution is with what we think the problem is, and we’re good to go. So why we do we get it so wrong so often? Why do so many academic web projects fail to have an impact, to meet the goals and needs of the site’s users? This sessions will explore how usability testing techniques can provide the context we need to avert this kind of mismatch, borrowing a bit from a recent Kickstarter game to demonstrate how things can down the wrong path (even with the best of intentions). Sometimes we celebrate the worst possible interpretation when conducting user testing, simply by seeing only what we want to see. Knowing how to iterate, how to test, and how to use your user input is key. Otherwise, we're really just making assumptions, aren't we? And you know how that game ends.

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Secrets of Show, Don't Tell

Secrets of Show, Don't Tell

Presenters

  • David Poteet - New City

Location: Skyline III

Teens can smell marketing-speak a mile away. So why do higher ed sites still write things like this? “[Insert school here] delivers an exemplary learning experience that engages the best and brightest people, challenging them to meet ever-higher standards in the classroom and beyond.” “Show, Don’t Tell” means presenting sensory details and substantive facts and letting people come to their own conclusions. It’s easy to tell people what you want them to think, but when you give them the freedom to reach their own conclusions, they’ll believe what they’ve seen. In this presentation we’ll outline the essentials of this communication tool and show you colleges and universities that are excelling at showing rather than telling.

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3:00 - 3:45 p.m. Building a room reservation system with a $0 budget

Building a room reservation system with a $0 budget

Presenters

  • Melissa Dix - Beloit College
  • Amanda Frisbee - Beloit College

Location: Pavilion Ballroom East

Are you still booking rooms and resources manually for your institution? Or spending thousands of dollars a year for expensive software to manage the process? If you're a Google Apps for Education school, we've got something to show you. Beloit College built a room reservation system using Google Apps for Education's Rooms and Resources feature, in under a month with a zero budget. A few room administrator training sessions and some community education and the system has been in successful use for nearly two years. This session will cover the basics of how Beloit set things up. The presenters will share the training materials they used and the website that they built to act as a partner in encouraging people to book the rooms that will work best for their gathering or event.

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IT Orchestration/ Automation/ DevOps with Ansible

IT Orchestration/ Automation/ DevOps with Ansible

Presenters

  • Steve Smith - Luther College

Location: Pavilion Ballroom West

Ansible is a powerful - yet simple - automation engine. Whether you're maintaining servers or deploying code, Ansible can help turn the process into headache-free tasks that can be useful for small and big shops alike.

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Centralized or Decentralized? The Hybrid Social Media Approach

Centralized or Decentralized? The Hybrid Social Media Approach

Presenters

  • Chris Barrows - New York University

Location: Galleria

New York University is home to more than 40,000 students, attending 18 schools and colleges in Manhattan and around the world. Though the NYU community is large, the individual schools and colleges are small—each with its own traditions, programs, and faculty. The Digital Communications Group and Office of Public Affairs have used NYU’s central social media accounts to celebrate the successes of each of its schools, and have encouraged interdepartmental and collaborative social media efforts over the past year and a half. Given the size of the NYU student and employee population, and the extended reach of the NYU global brand, clear guidelines for social media use are essential. In coming together online, through a Google group for social media administrators, and in person at monthly campus meetings to discuss industry news and strategy, NYU’s social media ambassadors participate in the creation and maintenance of data-driven University-wide social media guidelines, while retaining autonomy over the platforms they manage for individual schools and departments. The Digital Communications Group also offers training and workshops on topics suggested in feedback from the social media ambassadors. In addition to improving the quality of social media messaging to the NYU community, these collaborative initiatives also support efforts to streamline communication within and among University departments.

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Better Living Through Automation: Defeating Time Sucks and Doing Better Work

Better Living Through Automation: Defeating Time Sucks and Doing Better Work

Presenters

  • Jesse Lavery - Allegheny College

Location: Skyline II

As a small office (or office of one) tasked with managing your institution’s website, social media accounts, and teams of co-workers and work study students, there’s a LOT to keep track of and not enough time in the day to deal with it. What if we could automate the most tedious of our daily tasks using free tools? From task management and delegation, to collecting form submissions, to dealing with email and social media mentions -- and much more -- we can eliminate time sucks and focus on doing better work. This session is equal parts workflows/examples and prompting you to think creatively about how to tie together common apps and tasks into a powerful super-system. Kind of like Voltron for web apps.

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Chunking and Flipping: What Do Teachers Know about Content Delivery That You Don’t?

Chunking and Flipping: What Do Teachers Know about Content Delivery That You Don’t?

Presenters

  • Evelyn Li - University of Wisconsin-Fox Valley

Location: Skyline I

Today’s college students can’t pay attention for a whole hour. “Chunking” web content or a presentation breaks extensive information into bite-size pieces. “Flipping” a lecture makes meeting time more interactive and fun. What tools are available to help chunk presentations that don’t require anyone to purchase expensive gadgets? How can you assess understanding and modify your content from one chunk to the next based on audience feedback? Which types of presentations can be flipped? Can you flip control to your audience without losing control? And how can you be sure that your message has not been lost after all this chunking and flipping?

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The Designer's Guide to "Responsive" Marketing

The Designer's Guide to "Responsive" Marketing

Presenters

  • Mary Macin - Web & Interactive Communications, Illinois State

Location: Broadway

Are you a design team of one? Do you feel like you’re reinventing the wheel for each new promotion, event, or marketing push? Do you spend the bulk of your time recreating page layouts or trying to remember Facebook dimensions? Are you forced to rush your designs or sacrifice your standards?? Me, too. On the heels of a particularly stressful marketing campaign last fall, I realized my current process was no longer working for me. There had to be a better way to repurpose content between marketing channels with a lot less duplication of effort! The soul-crushing tedium of file prep was killing my productivity and to be frank, was a waste of my design talent. Looking to Responsive Web Design for inspiration, I saw an opportunity to rethink my approach. It took significant planning. Standards had to be set and templates created, but in the end, I had a manageable marketing workflow. Now, I carry one robust design across multiple templates tailored to each medium—delivering a consistent visual and rhetorical transition between print, digital, and social channels. I'll share examples and present my approach to developing a "responsive" marketing workflow. Plus, to help you get started, I'll provide a basic planning template and links to a few of my favorite design resources.

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WordPress Does It All

WordPress Does It All

Presenters

  • Ronnie Burt - CampusPress

Location: Skyline III

We'll look at examples of how WordPress is being used as a CMS for websites, blogging, ePortfolios, MOOCs, magazines, and more. We'll also share must-have plugins, authentication tips, and management best practices. Come see why WordPress powers nearly a quarter of the web and is taking over campuses around the globe.

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3:45 - 5:00 p.m. Posters Grand Ballroom
3:45 - 5:00 p.m. Refreshment break
Grand Ballroom

Room: Grand Ballroom

6:30 - 10:30 p.m. HighEdWeb Big Social Event
World Forestry Center, 4033S W Canyon Road, Portland

Location: Go really green with HighEdWeb as we take in the natural beauty of Oregon at the World Forestry Center. There will be interactive exhibits, grazing food stations, live music and the special one-night-only HighEdWeb Lounge.

Room: World Forestry Center, 4033S W Canyon Road, Portland
Go really green with HighEdWeb as we take in the natural beauty of Oregon at the World Forestry Center. There will be interactive exhibits, grazing food stations, live music and the special one-night-only HighEdWeb Lounge.

Wednesday, Oct. 22

  Applications, Integration and Mobile Development, Programming and Architecture Marketing, Content and Social Strategy Management and Professional Development Technology in Education Usability, Accessibility and Design
7:30 - 8:30 a.m. Breakfast
Grand Ballroom

Room: Grand Ballroom

8:30 - 8:45 a.m. Red Stapler (Best of Track) announcement
Grand Ballroom

Room: Grand Ballroom

9:00 - 9:45 a.m. Red Stapler (Best of Track)
AIM Red Stapler DPA Red Stapler MCS Red Stapler MPD Red Stapler TIE Red Stapler UAD Red Stapler
9:00 a.m. - 1:00 p.m. Sponsor exhibits open
Plaza Foyer

Room: Plaza Foyer

9:45 - 10:00 a.m. Refreshment Break
Plaza Foyer

Room: Plaza Foyer

10:00 - 10:30 a.m. Awards and recognitions including Best of Conference Award
Grand Ballroom

Room: Grand Ballroom

10:30 - 11:30 a.m. General Session
Chris Hardwick

Chris Hardwick

CEO of Nerdist Industries

11:30 a.m. - 1:00 p.m. Lunch, sponsored by Promet Source
Grand Ballroom

Room: Grand Ballroom

11:30 a.m. - 1:00 p.m. Conference check-in and information
Grand Ballroom Foyer

Room: Grand Ballroom Foyer

1:00 - 4:30 p.m. Workshops
Finding Your Way: Fixing (Conflicting) Map Data and Building an Interactive Campus Map

Presenters

  • Aaron Knight - SUNY-ESF

Location: Broadway I/II

Wayfinding and map data: so many (conflicting) data sources out there, so little time - but so much potential for losing your future students before you’ve even made the pitch. We’ll look at ways to correct your campus data in major mapping systems, and then we’ll use that to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus. This workshop requires at least a working knowledge of JavaScript.
Navigating Social Media in Higher Education

Presenters

  • Lougan Bishop - Belmont University

Location: Skyline I

Social media has become a major tool for recruitment, marketing and communications for many institutions. Creating social networks for your campus is free, but keeping them engaging takes time, planning and effort. In this workshop, Lougan Bishop will explore the different ways an institution can set goals and measure outcomes. In addition, Lougan will share tips on gaining buy-in and input from different areas around campus. Finally, Lougan will give advice on creating student street teams to help plan and create awesome content.
A Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX

Presenters

  • Jason Woodward - State & Plain

Location: Broadway III/IV

Today’s website consumers demand a tremendous amount of flexibility, responsiveness and interactivity from the sites they visit. People are used to web applications like Facebook, GMail and Twitter, which make heavy use of Web browser, client-side programming in JavaScript and interaction with Web services using the AJAX programming model. This workshop will teach you the basics of Web browser, client-side programming using Web standards. We’ll take a quick tour of HTTP, DOM, Javascript, XML and JSON, and then jump in with hands-on exercises using the jQuery Javascript library – building up an interactive website utilizing AJAX web services. Come prepared with a laptop, your favorite text editor and the latest version of the Chrome web browser. Before the conference, we’ll also provide a list of Chrome extensions you’ll need to install. A familiarity with JavaScript, DOM, HTML, CSS and some client-side programming is necessary for this session.
Responsive web design

Presenters

  • Peter Anglea - Bob Jones University

Location: Galleria South

Responsive web design (RWD) is the biggest paradigm shift in web design in the last decade. The best practices we’ve relied on for years are becoming obsolete. Today’s modern web developer needs to have a firm grasp on responsive techniques. In this workshop, we’ll cover a wide range of responsive design topics including: media queries, CSS grids/frameworks, responsive design workflow, responsive email and more. We’ll look at code samples and evaluate your own sites and projects. A survey will be provided to registrants in advance of the workshop to ensure the topics most pertinent to you are addressed. RWD is best learned with a hands-on approach, so bring your laptop and get ready to code. An intermediate-to-expert understanding of HTML/CSS is preferable, but don’t worry, we’ll make sure no one gets left behind.
Getting Beyond the Basics with Google Analytics: Supercharge Your Insights With Universal Analytics, Google Tag Manager

Presenters

  • Aaron Baker - University of Arkansas at Little Rock

Location: Galleria North

By now you have been using Google Analytics for years. You've found tremendous value into how users interact with your web presence and you have certainly incorporated this data analysis routine into your regular work schedule. Right? In this workshop I want us to move past simple reports on visits and pageviews—in most cases those “vanity” metrics are next to meaningless when trying to assess how we market ourselves to prospective audiences. Let’s consider how many of those visits were from potential recruits versus people who are already associated with the University. Can we segment our data into different target populations to make informed decisions about how to improve and optimize the website? Perhaps the real question is: what data is missing from my analytics reports and how do I get it there? Times are changing, y'all. You can tell because each time you log into Google Analytics they've redesigned the application, moved all the reports around, and changed all the labels. Now they're pressuring you to “upgrade” to Universal Analytics. But before you go bothering IT to change that javascript code on every single web page, consider moving to Google Tag Manager (GTM) and using it to load analytics instead. We're going to start with a quick overview of data analytics strategy so that we can charge through the details of how and why we even go through the trouble of measuring web traffic. Then I'll show you how implementing Google Tag Manager and upgrading to Universal Analytics will supercharge your insight from mere clicks to actual conversions.
2:30 - 3:00 p.m. Refreshment break
Plaza Foyer

Room: Plaza Foyer

Track Key

  • Applications, Integration and Mobile
  • Development, Programming and Architecture
  • Marketing, Content and Social Strategy
  • Management and Professional Development
  • Technology in Education
  • Usability, Accessibility and Design
  • Corporate

Saturday, Oct. 18

2:00 - 3:00 p.m.

Refreshment break
Location: Salon Foyer

Room:Salon Foyer


Sunday, Oct. 19

11:00 a.m. - 5:30 p.m.

Conference check-in and information
Location: Grand Ballroom Foyer

Room:Grand Ballroom Foyer

12:00 - 1:00 p.m.

Lunch for Academy attendees, pre-conference workshop attendees and presenters
Location: Grand Ballroom

Room:Grand Ballroom

2:30 - 3:00 p.m.

Refreshment break
Location: Grand Ballroom Foyer

Room:Grand Ballroom Foyer

5:00 - 6:00 p.m.

Conference welcome and orientation session
Location: Grand Ballroom

Room:Grand Ballroom

6:00 - 9:00 p.m.

Welcome Reception
Location: Punch Bowl Social, 340 SW Morrison Street, Portland

Room:Punch Bowl Social, 340 SW Morrison Street, Portland


Monday, Oct. 20

7:00 a.m. - 3:00 p.m.

Conference check–in and information
Location: Grand Ballroom Foyer

Room:Grand Ballroom Foyer

7:30 - 8:30 a.m.

Breakfast
Location: Grand Ballroom

Room:Grand Ballroom

8:30 - 9:15 a.m.

  • Novice to Pro: The Journey of a Self-taught Web Developer

    Presenters

    • Zac Vineyard - Northwest Nazarene University

    Location: Pavilion Ballroom East

    Web development has come a long way since 2004, the year Vineyard put his first website into production. Hehad been learning about programming for a while, but he didn’t understand the steps he needed to take next. Vineyard says he had almost no context for getting a programming language to work. Best of all, he was programming PHP in Dreamweaver on Windows XP (yeah, baby!). The work he does today is drastically different from the work he was doing then. Vineyard utilizes tools like virtual machines, command line utilities, pre-processors, and package managers. How did he get here? How do others get here? In this session Vineyard will tell you about the journey he's taken to becoming a self-taught, professional PHP web developer and give you hints on where he thinks the web development industry is going next. He will highlight the use of DevOps and testing, future frameworks and tools, and statements from thought leaders. From a leadership perspective, too, he'll talk about how to keep your co-workers and followers from making the same mistakes he made. Vineyard will also give tips on how to encourage their personal growth into the awesome world of web development.

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  • WordPress and Beer: Homebrew web applications with WP

    Presenters

    • Gabriel Nagmay - Portland Community College

    Location: Pavilion Ballroom West

    WordPress is an incredible platform for building full-featured, customized web applications. Every beer on the planet is made from the same four ingredients: hops, water, barley and yeast. Similarly, WordPress is built around a small feature set (posts, pages, media and tags), but from these you can build anything from a single blog to a major news network. We’ll look at how to take it a step further - adding and removing features to create web applications that act in entirely new and surprising ways. In this 45-minute session we will to look at the similarities between everyone’s favorite blogging platform and everyone’s favorite alcoholic beverage. Together, we’ll explore what makes these items so versatile and extendable. Using examples, Nagmay hopes to show how WP can help you create web applications better and faster than traditional platforms.

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  • Website Deathmatch - What I Learned by Choosing My NCAA Winners Based on Websites

    Presenters

    • Kelly Anne Pipe - Saint Joseph's University

    Location: Galleria

    There are a variety of techniques for picking the NCAA winners. Some choose their favorite colors, the underdog, or even use actual basketball stats.  For the past two years, Pipe has picked her bracket based on the main university websites, using a specific set of criteria for evaluating each website. Pipe will walk through her process, and share what she learned about the current state of web design in Higher Ed along the way. You might be surprised by the winners. Attendees will also discover methods for evaluating university websites, successful ways to implement common university web tasks, and the state of web design in Higher Education.

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  • Scrum Hell or High Water: 3 Easy Ways to Make Agile Efforts More Effective

    Presenters

    • Jennifer Chance - University of Texas at Austin

    Location: Skyline II

    Do you want to deliver better products and services to a more satisfied client base? Do you think adopting an agile team strategy is the way to achieve those goals? Well buckle up, Dixie cup, and let us explain exactly how your efforts are about to go awry. Jennifer Chance has spent the past year bringing the agile development model known as “Scrum” to The McCombs School of Business at The University of Texas. She’ll be the first to tell you that it hasn’t been easy. Mistakes and failures are opportunities to learn, though, and those opportunities are even more appealing if you’re not the one doing the failing. Whether you are considering Scrum, another agile initiative, or none at all, Jen’s no-nonsense approach to a better workflow offers simple, useful solutions for scenarios all of us are likely to encounter. Come and see what you and your team can learn from someone else’s bumpy, blustery journey to become agile--come hell or high water.

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  • Words of Wisdom from 100 Tech-Savvy Students

    Presenters

    • Erin Callihan - New York University
    • Nick Jensen - New York University

    Location: Skyline I

    We asked 100 tech-savvy students the same question: "What significant opportunity within student engagement, social media, or communications do we not know about and why do we need to know it?" Find out what they said and explore how their needs can enhance your strategy.

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  • There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

    Presenters

    • Rebecca Pugliese - Penn State University
    • Dave Housley - Penn State University

    Location: Broadway

    We all know that responsive design is here to stay. We’ve watched that the percentage of mobile visitors climb every month, and it’s a fair bet that nobody at this conference needs to be convinced of the importance of making our sites responsive. But too often, when sites go responsive, they do so in a way that loses or changes their underlying web strategy: recruitment sites become news sites, calls to action go missing, emergency alerts are dropped on mobile devices, or desktop sites become burdensome and difficult to navigate. Making sites that deliver the same results at 320 and 990 pixels wide is exceedingly difficult. What goes where? What goes away on the phone? What expands or collapses? How do decisions made at the earliest stages of site planning influence what your users will eventually be seeing – and more importantly, doing -- on their phones? All of these are decisions that dramatically affect how users experience your site, what they see, and what they’ll ultimately do. This presentation will focus on strategies for creating a responsive experience, for new sites and redesigns, while maintaining your overall web objectives. Topics covered will include strategic approaches to managing common website components, such as homepage features, calls to action, navigation and menus, on small, medium, and large devices. While the range of options and device sizes may seem overwhelming and constantly shifting, best practices and common design patterns are emerging. This presentation will talk through these patterns, as well as the possible strategic benefits and drawbacks of each.

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  • Conversion, Community and Collaboration with Cartella

    Presenters

    • Casey Pleas - Ingeniux
    • Nathan Eggen - Ingeniux

    Location: Skyline III

    Learn how to connect with the full spectrum of your community - prospective students, current students, and staff – and engage them with Ingeniux Cartella. Nathan Eggen and Casey Pleas will present.

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    9:00 a.m. - 5:00 p.m.

    Sponsor exhibits open
    Location: Plaza Foyer

    Room:Plaza Foyer

    9:30 - 10:15 a.m.

    • It Takes a Village: Moving Toward Mobile

      Presenters

      • Donald St. Martin - Texas A&M Engineering Communications

      Location: Pavilion Ballroom East

      Texas A&M University is implementing its Go Mobile! Initiative to encourage mobile-friendly communication across campus. The presentation will discuss the cooperative model used by their Mobile Strategy Team to develop a mobile strategy, web resources, and supportive community; resulting in a mobile-aware campus and tremendous growth in responsive websites.

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    • Moving to Git-based Version Control with Small Teams

      Presenters

      • Waylon Baumgardner - California Baptist University

      Location: Pavilion Ballroom West

      Version control has become increasingly important as websites have matured into complex, data-driven applications. The execution of a version control solution, especially with smaller teams, can be daunting. This presentation is meant to provide a brief overview of the various reasons for version control, how to properly plan a migration to version control (especially those leveraging content management systems and/or have no version control in place), and how to execute that plan based on first-hand experience. Just because you have a small team does not mean that version control is not important, nor does it mean that it is intended exclusively for bigger teams. Have a small team? You, too, can join the version control club!

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    • Engaging Prospective College Students and Their Parents Online: New 2014 E-Expectations Findings

      Presenters

      • Stephanie Geyer - Noel-Levitz
      • Lance Merker - OmniUpdate, Inc.

      Location: Galleria

      In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Geyer and Merker will discuss research from a 2014 first-quarter survey of 1000 college-bound seniors and 500 parents; examining the feedback from both groups affecting web and mobile content strategies, recruitment through social media, direct communications such as email and text, and many other essential online and e-recruitment topics. Tracking data from previous E-Expectations studies will also be discussed, showing how student and parental preferences and behavior have changed over time. Attendees will leave the session understanding how they can optimize their strategies and content across multiple digital platforms.

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    • Mix it up! The art of remixing content.

      Presenters

      • Conny Liegl - Robert E. Kennedy Library, California Polytechnic

      Location: Skyline II

      You are wearing multiple hats. You have little time. You have a tiny budget. Revise your workflow, and practice the art of remixing: it will save your valuable time, money and allow you to focus on the really important tasks. To cultivate a remix mindset means realizing it is okay not to start from scratch every time. Making use of existing resources and materials, and producing a new product by combining or editing them is a creative way to save resources. We will explore areas of improvement, and boost your daily productivity by identifying duplicated efforts in your organization. Implementing remix strategies and the practice of lean kaizen, will help to transform your organization and implement changes that stick.

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    • Talk MOOC to me

      Presenters

      • Megan Kohler - Pennsylvania State University
      • Lindsey Whissel - Pennsylvania State University
      • Hannah Williams - Pennsylvania State University
      • Audrey Romano - Pennsylvania State University

      Location: Skyline I

      Massive Open Online Courses (MOOCs) are kind of a big deal, whether you believe the hype or not. Since 2013, Penn State, in partnership with Coursera, has successfully launched five courses to thousands of eager learners. Web professionals have the opportunity to help re-imagine and contribute to their institutions’ core mission surrounding alternate learning experiences and global education. In this session, the presenters will discuss MOOC development, its value to higher ed institutions and how the online educational experience can be improved in a way that provides more effective learning experiences for students. We’ll touch on topics like: How are MOOCs beneficial? How can you identify the various resources needed for creating a MOOC. Which new and emerging technologies can be leveraged in MOOC development? And if you’re already in the MOOC game, what else could you be doing to improve user experience and student success?

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    • Let's face it: We're not sixteen anymore

      Presenters

      • Mark Heiman - Carleton College

      Location: Broadway

      We tend to assume that everyone looks at web pages in the same way, but high school students have a perspective which differs in some important ways from our insider view as adults embedded in higher-ed. As a result, we're inadvertently sending messages to our prospective students that we don't intend to send. As part of a redesign process, Carleton's web team repeatedly tested their home page and those of the school's peers with randomly-selected college-bound high school students, and the results staggered school officials. Their responses to photos, word choices, design treatments, and common home page elements were consistent, but often at odds with our expectations. Come learn about Carleton's research process, our surprising results, and the unexpected design and content choices the audience led the school to make.

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    • The No-Good, Terrible, Very Bad Web Form

      Presenters

      • Cedric Savarese - Formassembly
      • Jaret Manuel - Formassembly

      Location: Skyline III

      Web form design can suck, but it doesn't have to! In this session, we'll explore the true horrors of bad form design. We'll discuss the many things you shouldn't do with online forms, and what best practices you should follow. You'll be better equipped to fit your forms into your content strategy, increase engagement, and compel your audience to take action.

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      10:15 - 10:45 a.m.

      Refreshment break
      Location: Plaza Foyer

      Room:Plaza Foyer

      10:45 - 11:30 a.m.

      • Node.js + Higher Ed = Awesome!

        Presenters

        • Jim Muir - The Ohio State University

        Location: Pavilion Ballroom East

        Such Node.js, much happy, wow! You might think that Node.js is a newcomer in town, but it has been around for for about 5 years now! Very prominent companies such as LinkedIn, Paypal, Walmart, and Yahoo! have adopted Node.js and are paving the way for it to become the next major platform. Node.js will make your developers happy and your Rails, PHP and Java developers jealous. Node.js is quickly becoming a highly performing, efficiently coded, happy-developer platform and it fits right into the Higher Ed community. This talk will explore the advantages of using Node.js in Higher Ed. We’ll discuss several use-cases ranging from powering a mobile application to a full-blown web application and how to start the conversation to start using Node.js! Getting started is easy and the power of the Node.js community shines a light on the endless possibilities.

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      • Building (or Choosing) an Accessible Media Player

        Presenters

        • Terrill Thompson - University of Washington
        • Ken Petri - The Ohio State University

        Location: Pavilion Ballroom West

        HTML5 media elements make it simple as pie to add audio and video to web pages. But is the media they deliver accessible to all users? Browser support for media accessibility is hit and miss, and no browser currently provides full support. For full accessibility, including keyboard-accessible controls, support for closed captions, subtitles, audio description, and interactive transcripts, and a high degree of user-customization, it's necessary to build your own player using the HTML5 media API. At the University of Washington, they've done that, and are eager to share.

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      • Own the Second Paragraph

        Presenters

        • Mark Greenfield - University at Buffalo

        Location: Galleria

        Faculty are an institution’s most important asset. At a fundamental level, the academic reputation of a college or university is the aggregate expertise of the faculty. Unfortunately, most campuses have done a poor job of showcasing their faculty, especially in the age of the real time newscycle which demands a steady stream of expert content. There is a great opportunity for colleges and universities to own the second paragraph, which is where the “why” of a story gets explained. In this session, Greenfield will explore how to use faculty expertise as the cornerstone of content marketing, how to uncover invisible campus experts, how faculty reputation influences college rankings and impacts both student and faculty recruitment, and ultimately how to improve media outreach by owning the second paragraph.

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      • Playing Politics: How To Get Exactly What You Want at Any Given Time

        Presenters

        • Karlyn Borysenko - Zen Workplace

        Location: Skyline II

        The biggest mistake I made in my career was thinking that I was above the idea of playing politics in my organization, and it cost me dearly. I've learned a lot since then, and kick myself for not learning it sooner. Now that I've mastered the tricks of the trade, I can not only advance my professional priorities, but also maintain a better work/life balance and a significantly more positive working environment. It doesn't matter what your job is, or what level you are at - if you want to be successful professionally, you need to learn how to master the political landscape of your organization. This is particularly true in higher education. This session will teach you how to use the dynamics of your organization to gain influence, advance your priorities, and use politics for good rather than for evil. To make sure that everyone leaves the session on the right foot, attendees will have the chance to take a free Everything DiSC Workplace Profile assessment that will give them a customized 20 page report about their workplace style and how they need to interact with others to get results.

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      • The Library Who Came In From The Cold

        Presenters

        • Brian Rogers - University of Tennessee at Chattanooga

        Location: Skyline I

        In many academic institutions, libraries set up and operate their own web shop with impunity. Adrift from the IT mothership, they develop into silos of custom content management systems, unrelated color palettes and makeshift technical solutions. Between them and campus administration lies the weary patron, confused by the uneasy and fraught user experience. But what happens when the library is called back home? Learn how a site-wide redesign instigated the reunification of campus/library websites, and what it took to ensure the relative sanity of all involved.

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      • Rebooting Your Responsive Workflow with Pattern Lab

        Presenters

        • Dave Olsen - West Virginia University

        Location: Broadway

        Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab attempts to provide one tool that allows for both the creation of modular systems that can live beyond the development phase of a project as well as give clients a tool to review on-going work in the place that a site is actually going to be used: the browser. This talk will introduce you to the features of the Pattern Lab. We will also discuss how it fits into the new development workflow at West Virginia University. Learn how WVU developed its very own "bootstrap" to share common, tested interface patterns across the university. Pattern Lab is Open Source and is based on lessons learned during the latest TechCrunch and Entertainment Weekly redesigns. It is currently maintained by Dave Olsen and Brad Frost. Learn more about Pattern Lab at http://patternlab.io.

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      • Collaborating with GitHub

        Presenters

        • John Britton - Github

        Location: Skyline III

        In this hands-on talk, we'll introduce Git and GitHub. We'll demonstrate how GitHub is used in classrooms as well as campus IT departments. You'll learn how to make your first contribution to a project on GitHub. We'll show you how to contribute via the command line, the GitHub desktop application, and the web interface. We'll also highlight useful collaboration features on the site and how they can be used to improve your workflows.

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        11:45 a.m. - 12:30 p.m.

        • Connecting Reusable Disconnected Content: Our CampusData Project

          Presenters

          • Chris Nixon - University of Arkansas

          Location: Pavilion Ballroom East

          We generate lots of content and manage lots of data in disconnected ways. The University of Arkansas started a project a few years ago called the Campus Data Project. A not seksi name for an incredible foundation with a REST API that lets users tie all kinds of data together that they never could before. From campus maps crossed with the campus directory to a news platform that updates experts lists and research blogs, the team has an ecosystem of useful reusable information getting more valuable with every piece of content added to it. Nixon will talk about the evolution of this system, how we use it currently, what our future plans are and how we have shared this platform with others in our state.

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        • Fix All The Map Data!

          Presenters

          • Aaron Knight - SUNY College of Environmental Science and Forestry

          Location: Pavilion Ballroom West

          Campus mapping: so many data sources, competing services, and oh so many pieces of data out there to correct. Knight will look at the various ways you can report data errors and work with data providers to help your visitors - and potential students - find their way around your campus.

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        • Be Yourself: Embrace Authentic Content

          Presenters

          • Rick Allen - Meet Content

          Location: Galleria

          "Authentic content" is a common term for describing social media. Indeed, this desirable quality is one of the great benefits of social media. It's often perceived as raw and unfiltered. It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. Authenticity represents a fundamental quality of clear communication, but many shy away from authenticity because it appears risky or to avoid opening an institution to critique and criticism. However, the risk of creating inauthentic content that can dull or misrepresent a brand can be a much worse consequence. Allen will discuss how institutions can "be themselves," including several examples of authentic content at work for colleges and universities. Attendees will learn how to turn perceived “flaws” into positive qualities that reflect and distinguish brand, culture, and values of colleges and universities.

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        • Essential Strategies for a Student-Staffed Social Team

          Presenters

          • Caroline Osse - New York University
          • Nick Jensen - New York University

          Location: Skyline II

          Engaging students on social media is a difficult task, but guess what? No one knows how to engage students on social media better than the students themselves! But how do you even start leveraging their skills, insight, and perspectives as part of your social team? Hint: it isn’t as simple sitting students in front of a computer. This session will review how to hire and manage your student team, tools to use for team management, advice on recruiting the best candidates, and other helpful things to keep in mind when working with students.

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        • Get with the Program: Building Better Program, Major and Degree Pages

          Presenters

          • Doug Gapinski - mStoner

          Location: Skyline I

          Majors, degrees and programs -- these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program and degree pages on .edu sites so long, lackluster or lifeless? This session will focus on creating a better user experience in a place that matters to almost every prospective student: major, degree and program pages. We'll look at design, usability and content decisions for these pages and best-in-category examples.

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        • A Game of Clones: For Your Site Is Dark and Full of Terrors

          Presenters

          • Rebecca Quigley - University of Wisconsin Colleges

          Location: Broadway

          The University of Wisconsin Colleges has a unique organizational structure including central administration services and leadership, 13 physical campuses, 17 institution-wide academic departments and an online division, and various special programs. The UW Colleges marketing web team was tasked with redesigning these areas’ websites ­– which were in various states of age, functionality, usability and design (or lack thereof) – into standard templates and consistent branding. As a consequence of digging into the old sites in preparation for redesign, a lot of archaic (relative to web standards) and not-so-archaic material was uncovered that challenged the limitations of their templates. This session will describe how the team succeeded in most ways and fell short in some.

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        • Building an Awesome Campus Calendar

          Presenters

          • Jason Pontius - White Whale

          Location: Skyline III

          The events happening on your campus tell the story of your school better than anything else. The better your calendar is, the better your site will be at recruiting students and engaging its audiences. If great things are happening on your campus, people deserve to know about it— a better calendar will make life better for everyone in your community. Jason Pontius leads White Whale, the team behind a Web calendaring system called LiveWhale Calendar. But in this talk he'll share some tips for making your campus calendar awesome, no matter what calendar you're using.

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          12:30 - 1:45 p.m.

          Lunch, sponsored by Formstack
          Location: Grand Ballroom

          Room:Grand Ballroom

          1:45 - 2:45 p.m.

          Dr. Moira Gunn

          Dr. Moira Gunn

          Host of NPR’s "Tech Nation" and "BioTech Nation" radio programs

          3:00 - 3:45 p.m.

          • Automate all the things with Yo, Grunt and Bower

            Presenters

            • Marcello Prattico - Syracuse University

            Location: Pavilion Ballroom East

            Yo, Grunt and Bower are new ways to help you streamline you site/app building process. Grunt is a task manager that can do lots of cool things like compile you SASS into CSS, move files around, compress files etc. Yeoman is a site/app generator. Do you want the scaffolding for a new angular app? Just type a few easy commands and it is generated. Bower is a dependency manager that maintains a list of libraries needed for your site. Need the latest JQuery? JQuery UI or Angular? Just add it to a json file and you will always have the latest.

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          • Navigating a diverse campus

            Presenters

            • Lili'a Uili Neville - University of Tennessee

            Location: Pavilion Ballroom West

            In recent years, most universities moved to an interactive format for their campus map. However, most campus accessibility information remains static. Some of the best interactive map implementations have accessibility information available for each building, but deliver it as a PDF on a building-by-building basis. At the University of Tennessee, the Office of Communications and Marketing, Facilities Services, and the Office of Equity and Diversity teamed up to provide comprehensive, interactive accessibility information. Phase One launched January 13th when the team provided a half dozen accessibility layers on the university’s interactive campus map. Phase Two is underway as Tennessee builds a responsive website with buildings’ interior accessibility information to provide a fluid way to navigate its campus with door-to-door accessibility information.

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          • No Better Time Than “NOW”: Telling the Story of How We’re Telling our Story

            Presenters

            • Donna Talarico - Elizbethtown College

            Location: Galleria

            Inspired by the 2011 Best of Track presentation, Elizabethtown College took telling its own story into its own hands. E-town NOW, launched in the fall of 2013, is a dynamic, story-telling venue. Talarico, editor of the online publication, will walk attendees through the process (read: patience) of getting this project off the ground, from inception to conception and from production to introduction. She will also share how NOW built and mobilized a student editorial team (read: mentoring oops!), how they promote NOW and encourage story ideas from the community (hint: it's sweet), and explain how the online newsroom contributes to or streamlines other multiplatform marketing and communications efforts. (For example, the introduction of NOW lead to changes in E-town’s massive weekly internal newsletter.) Additionally, Talarico will touch on the rebranding of the College’s “subject matter expert list” into “Experts @ E-town,” which includes web, email and postcard campaigns. This presentation is right for anyone looking for a new way of presenting and producing news, but for smaller staffs/institutions, E-town NOW is a testament that it can be done with limited resources.

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          • Jude's Law

            Presenters

            • Kegan Sims - Oregon State University

            Location: Skyline II

            Jude's Law is an a-typical presentation designed to teach people how to increase creativity and fun in the work place. It applies to all levels of staff in Higher Education. From developers, designers and directors to higher ed rookies and savvy veterans. We all dream about being in that perfect work community, lets help build it!

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          • Focusing on Student Success

            Presenters

            • Jason Fish - Purdue University

            Location: Skyline I

            As higher education professionals, our ultimate goal is to see students succeed. What each of us are doing has an impact, but how can we measure that impact? Budgets continue to tighten, and it is up to us to show that what we do has a meaningful impact on helping students graduate. It is more important than ever to measure that impact, find the gaps, and continue to improve. During this presentation, Jason Fish will discuss what his team is doing to measure, assess, and improve the effectiveness of what they are delivering. He will share insights into how to get quick wins as well as easy changes that can be made to enable the collection and dissemination of positive results.

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          • What Does the Web Say? Thinking about Sound and the Internet

            Presenters

            • Aaron Rester - Roosevelt University

            Location: Broadway

            When you hear the phrase “sound on the web,” do you immediately have flashbacks to mid-90s Geocities sites with auto-playing MIDI files? The profession of web design has suffered a hangover from those early abuses of audio for a long time, but the clouds are beginning to lift. This presentation will look at the past, present, and future of the aural web, and will make the case that responsibly done sound design can actually enhance user's experiences.

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          • Dude, Where's My Future? Self Service Solutions for Tomorrow's New Students

            Presenters

            • Joe Salowitz - The C2 Group
            • David Tarnow - The C2 Group

            Location: Skyline III

            Here’s the deal – students expect to be able to do everything online, yes – everything: research, apply, register for classes, find their career, and graduate. Join us as we take a look at real student stories that illustrate exactly what they want out of the web. We’ll study some websites that creatively address this huge shift in the industry, and share with you our process for designing and building website features that enable students to serve themselves.

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            3:45 - 4:15 p.m.

            Refreshment Break
            Location: Plaza Foyer

            Room:Plaza Foyer

            4:15 - 5:00 p.m.

            • Sign, Sign, Everywhere a Sign: Easy digital signs with WordPress and Raspberry Pi

              Presenters

              • Greg Marshall - Truman State University

              Location: Pavilion Ballroom East

              Digital Signs can be a great tool for communicating information to students and visitors to your campus, but who has time to learn and maintain one more system? Learn how Truman State University leveraged its existing WordPress network and low-cost Raspberry Pi computers to deploy easy to update, affordable digital signs. The content can be pre-loaded from any web browser and can also pull automatically from many existing sources on its website and the internet.

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            • Beyond the Buildings: A New Generation of Campus Maps

              Presenters

              • Mark Lee - Colorado College
              • Karen To - Colorado College

              Location: Pavilion Ballroom West

              Campus maps are often monolithic and confined to a single page or section on your web site, and sometimes are even just a link to a PDF. Lee and To will talk about rethinking the whole idea of the campus map, and how to go from a single stand-alone map to a modular, extensible map system, that you can use throughout your web site and build/layer other types of location-based content on top of. For example, a self-guided mobile walking tour of historic buildings, a virtual tour of sustainability features around campus, a landscape/garden tour showing how the landscaping of the physical campus enhances the academic experience. Also: event, parking, and accessibility information; department and office locations. The session will cover strategy, process, challenges, opportunities, and touch on adding HTML5 geolocation for mobile use, empowering campus groups to make their own simple maps, using available community-generated data, and open-source tools.

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            • All Together Now: Mindfully Integrating an Increasingly Disparate Brand

              Presenters

              • Magen Tracy - Berklee College of Music
              • Janelle Browning - Berklee College of Music

              Location: Galleria

              Who owns a brand? How can a college or university develop, grow, and maintain its identity while staying abreast of changes in the marketplace, such as demographics with shifting online preferences, as well as new tools, platforms, and technologies? How can a brand grow with all of these challenges along with an increasingly engaged community of faculty, staff, and students, eager to act as advocates for the college? With employees, students, alumni, prospects, donors, and more to consider, these questions are becoming increasingly challenging for all institutions. Berklee’s marketing leadership shares the struggles and successes of an ongoing brand unification initiative to assimilate disparate campuses, degree programs, institutes, and other programmatic offerings into a coherent brand experience to a wildly diverse audience. Browning and Tracy will discuss working with both outside agencies and internal stakeholders as well as the ongoing process of aligning and developing brand architecture and marketing strategies. Topics and platforms include search and display advertising, web structure, social media strategy, and data analysis.

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            • That IS your problem! Creating a collaborative campus

              Presenters

              • Corie Martin - Western Kentucky University

              Location: Skyline II

              Are you a party of one? Having trouble getting things done and feeling frustrated with your lack of resources and support? Are you ready to learn how to create your own team using talented folks from across your own campus? It's not as tough as you might think. Too often we hear words like “silos” and “vacuums” and “islands” in terms of workgroups on our campuses. Have you ever had someone tell you that your project was not their problem? Declining enrollment and dwindling resources is everyone’s problem and it will take a village to reach a solution. In an era of declining resources, we’re all expected to do more with less. Working together by utilizing cross-departmental collaboration might sound impossible, but it’s actually quite attainable. From content creation and curation to design and marketing you can use the resources around you to create a truly collaborative campus where everyone wins.

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            • Speaking the Students’ Language: Using Smart Phones & Apps to Enhance Learning in the Classroom

              Presenters

              • Janet King - College of Southern Nevada

              Location: Skyline I

              Group work and collaboration may be constrained in large classrooms and auditoriums. This presentation will be a hands-on demonstration on how to use technology in large classrooms, focusing on BYOD (Bring Your Own Device). Participants are encouraged to bring their smartphones, tablets, IPad, laptop, etc. to this session. The methods discussed have been used in collegiate auditoriums and classrooms to enhance collaboration and learning. Educators constantly battle with the role that technology would play in their instruction. Some instructors object to using technology claiming that it negatively affects the ways which students learn, whereas others admit they simply don't use technology due to a lack of experience or training. Despite these constraints, educators can't deny that students are attached to their phones and other digital devices. Educators shouldn't see these devices as distractions, but as tools for instruction, collaboration and learning.

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            • Prototyping with WordPress: No coding required

              Presenters

              • Gaurav Gupta - Virginia Commonwealth University

              Location: Broadway

              WordPress is a powerful CMS but it can also be used to build fully functional prototypes. Headway theme’s drag and drop visual editor allows you to create and experiment with different layouts including fixed width and responsive designs. Use the prototypes to collect feedback, test for usability and improve your design on the fly; or clone it to test multiple variations of the same design. Being on a web server, you only need a web browser to edit, share and collaborate on your prototypes. You don’t need to know any PHP. Knowledge of HTML and CSS is helpful but not required. Here’s the best part: once you are finished, your prototype doesn’t go to waste. If you choose WordPress as CMS, you can simply modify your prototype to build the final website. If not, you can still use CSS generated by the theme. Join us to learn a simple and quick prototyping tool using a recent project as an example. Using a real project as an example, learn how to: - Use visual editor to build a grid based layout from scratch - Apply custom CSS styles - Reusing layouts, blocks and styles for different sections of the website - Export layouts to create multiple prototypes for the same project

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            • Not Yet Scheduled

            5:00 - 8:00 p.m.

            Dinner on your own
            Location:

            Room:

            6:00 p.m. - 3:00 a.m.

            Hackathon, sponsored by Soshal
            Location: Salon Ballroom, Executive Tower

            Room:Salon Ballroom, Executive Tower
            Calling all programmers, writers, designers, project managers – EVERYONE at HighEdWeb! Help us give back to our host city of Portland, Ore., through Hackathon 2014. We’ll join together to create a revamped user experience and revised content strategy for The Coalition for a Livable Future’s Regional Equity Atlas. Fueled by food, beverages, music, prizes, and just the fun of a great project, we’ll help overhaul the Regional Equity Atlas. Sign up to participate.

            8:00 - 11:00 p.m.

            HighEdWeb After Dark, sponsored by Acquia
            Location: Porto Terra Tuscan Grill and Bar, Executive Tower

            Room:Porto Terra Tuscan Grill and Bar, Executive Tower


            Tuesday, Oct. 21

            7:30 a.m. - 1:45 p.m.

            Conference check-in and information
            Location: Grand Ballroom Foyer

            Room:Grand Ballroom Foyer

            7:30 - 8:30 a.m.

            Breakfast
            Location: Grand Ballroom

            Room:Grand Ballroom

            8:30 - 9:15 a.m.

            • Don't like your Google Search Interface? Make your Own!

              Presenters

              • C. Daniel Chase - The University of Tennessee at Chattanooga

              Location: Pavilion Ballroom East

              If you use a Google Search Appliance (GSA) or the Google Custom Search Engine (GCSE) sometimes you can find it limiting to have it not well integrated with your web site. Both of these tools have an XML API that will allow you to build your own front-end and still leverage their power. Search can even be integrated into your 404 (Page Not Found) handling, so when an old URL doesn't work, it gets used as the basis of an automated search! Old URL is reported as bad to search engines, while user sees the most likely pages that replaced it. Everybody wins!

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            • Confessions of a CMS Generalist

              Presenters

              • Stephanie Guay - Duke University

              Location: Pavilion Ballroom West

              After navigating the waters of not one, but 3 different CMSes for the same set of websites, Guay shares her insights into what works, what doesn’t, what’s great and what’s just plain dumb about Drupal, Plone and WordPress. She’ll even talk about her experiences making all 3 share the same sandbox and not fight (too much) over the toys.

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            • The Voyage of the Beagle: Biology, Evolution, and Content Strategy

              Presenters

              • Jeff Stevens - UF Health Web Services

              Location: Galleria

              “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” ― Charles Darwin. Despite being creatures made of pixels, codes, and thought, websites are living entities that follow principles similar to the evolutionary principles that predict how life changes and adapts. Using concepts from biology and the natural sciences, Stevens will look at the evolution of the University of Florida Health web presence, a three year process that eventually affected over 500 academic sites, six hospitals, hundreds of medical clinics, and eventually an entire university redesign. You're not going to need a lab coat or safety goggles as Stevens investigates how many finches are needed to make a decent digital birdhouse, genetic engineering (how to take learned principles and splice them into new projects), order and understanding through Taxonomy, or punctuated equilibrium (and how to affect what comes next).

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            • Agile in higher ed? Yes you Kanban!

              Presenters

              • Jennifer Godwin - University of Arkansas at Little Rock
              • Dan Shisler - University of Arkansas at Little Rock

              Location: Skyline II

              Chances are you run a team or belong to a team of trained digital professionals with a very particular set of skills. Are project management and client services among them? In this session, we demonstrate how to eat the elephant on projects big and small that come across your desk every week while staying relatively sane. By adopting a modified Agile methodology to manage workflow, a team can improve efficiency, create an iterative development environment, increase campus collaboration, and tackle large-scale projects, all without sacrificing creativity. The takeaways: • How Agile came to be and how it can be used everywhere from the corporate world to the ivory tower • Some of the tools of the trade (including the free ones) • What the process feels like, from boards to sprints • Our hits and misses – we tested out a lot of approaches before finding the right fit • A (nearly) surefire way to introduce the rest of your campus to this brave new world

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            • Much of a MOOC-ness: What Have We Learned So Far?

              Presenters

              • Lori Packer - University of Rochester

              Location: Skyline I

              In fall 2011, Stanford University launched a free, online version of its "Introduction to AI" course, and the great MOOC race was on. Fast-forward three years and millions of students have enrolled in these massive open online courses. But has anyone learned anything? And what has higher ed learned about online education as a result of "MOOC madness"? This session will present an overview and history of MOOCs, a look at their place in the larger world of online education and a review of some of the research beginning to emerge about MOOCs and learning.

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            • Mapping the Interior Landscape

              Presenters

              • Randy Kuehn - University of Louisville
              • Terri Holtze - University of Louisville

              Location: Broadway

              The sheer size of campuses and their buildings can be intimidating to new students and visitors. Campus maps have been used for ages to simplify reality and make people more comfortable with finding their way. It’s time to bring that thinking to our interior spaces with interactive maps. Unlike campus maps which depict the environment as a single layer, buildings frequently involve multiple floors. Learn about techniques for addressing this challenge and about designing interior maps for mobile and desktop devices. Explore options for creating maps with technologies such as Google Maps, HTML5, SVG, and more. Presenters will show examples of interior mapping projects using a range of tools from open source applications to proprietary mapping suites.

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            • Squiz - Get the low-down

              Presenters

              • Lukas Bower - Squiz - North America
              • Phillip Widdop - Squiz - UK

              Location: Skyline III

              What the heck is Squiz?! Get the low-down, and learn about our remarkable technologies and services. We’ll cover some examples of innovative solutions in higher education, and highlight some unique capabilities of the Squiz platform.

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              9:00 a.m. - 5:00 p.m.

              Sponsor exhibits open
              Location: Plaza Foyer

              Room:Plaza Foyer

              9:30 - 10:15 a.m.

              • Extreme APIs for a Better Tomorrow

                Presenters

                • Aaron Maturen - Saginaw Valley State University

                Location: Pavilion Ballroom East

                It's possible to make a structured, consistent, API that can handle changes to logic and the schema. Sure, it seems like a good plan to dump everything out of the database today, but what are you going to do when something changes down the road? Let's have a talk about some SOLID ways to structure our APIs and keep them from breaking down the road.

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              • Reimplementing Drupal in Place

                Presenters

                • Jason Proctor - Mount Holyoke College

                Location: Pavilion Ballroom West

                When Mount Holyoke College first moved its main website into Drupal, the goal was quick migration, not smart implementation, and the school did some decidedly un-Drupalish things. Two years down the road, the team used a major redesign as the opportunity to start figuring out how to make better use of its platform of choice. The catch was the team needed to upgrade in place rather than start over. In this talk, Proctor will share some lessons learned from the process of replacing the wings while the plane is in the air.

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              • Digital Fundraising on the Social Web

                Presenters

                • Ashley Budd - Cornell University

                Location: Galleria

                The giving experience continues to evolve as the social web plays a larger role in building relationships with our alumni, parents and friends. Budd will explore how rich media storytelling combines with digital content strategy for a winning communication plan that doesn't just engage, but drives users to act. Budd will also discuss the basics of higher education development programs, the importance of investing in web infrastructure for annual giving, and a comprehensive review of Cornell University's 2013 crowdfunding pilot.

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              • Beyond the Screen

                Presenters

                • Amanda Smith - Illinois State University

                Location: Skyline II

                It’s easy to lose sight of the advantages of working at a higher education institution. How often do you talk to faculty and staff outside of your area? Was the last time you took a class when you received your degree... maybe five, ten, thirty years ago? Do you interact with students or attend university events? Sitting in front of computer screens for roughly eight hours a day, five days a week is hardly the workout our brains and bodies need in order to push creative concepts out or to understand the audiences of faculty, staff, students, and parents. Colleges and universities are THE place to grow and learn, yet we get so consumed with our work that we forget to take advantage of what they have to offer us. There are a myriad of opportunities to continue your education, get involved, and interact with your audiences. My goal is to inspire you to try something new, while sharing some of my experiences and how it all feeds into my work on the web.

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              • Now You're Speaking My Language! Overcoming Barriers to Technical Collaboration

                Presenters

                • Samantha Goldstein - Carnegie Mellon University
                • David Decker - Carnegie Mellon University

                Location: Skyline I

                Less than two years ago, the largest department at Carnegie Mellon University ran a student database off defunct software, required students to complete forms by hand and collected qualifying exam documents from 25-35 students each semester via email. Since then, the university has updated its student database, built a department-wide data warehouse, introduced interactive forms and created a cloud-like solution for qualifying exam document collection. The key to these improvements has been the fruitful working relationships between academic advisors and technical staff. This presentation will provide an overview of how the presenters framed and prioritized IT requests, partnered with IT staff to make small and large-scale projects come to fruition and gained support in new IT initiatives. They will address the challenges of communicating across domains of expertise to successfully implement new technology solutions from both a higher education and IT perspective.

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              • Try before you buy: user experience testing in your RFP process can save you time and money

                Presenters

                • David Rosen - University of Minnesota

                Location: Broadway

                Learn how user experience testing can save your university money, reputation and headaches. This session will cover the University of Minnesota’s efforts to incorporate user feedback into the software purchasing process. The session will cover several use cases that illustrate the considerations and challenges faced by teams at UMN making major software investments, and will show how user feedback helped those teams make data-driven decisions, avoid choosing the wrong tool, and prepare for the tools’ rough edges ahead of rollout. You wouldn’t dream of buying a car without taking a few options for a test drive. Why would you spend what could be millions of dollars on a software solution for your campus without taking the opportunity to test it?

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              • Creating a Dynamic and Responsive Online Catalog Using OU Campus and PeopleSoft

                Presenters

                • Dawn Truelsen - California State University, Fresno

                Location: Skyline III

                Fresno State has converted its course catalog into a student-focused, data-driven online tool. In this presentation, Dawn will demo their new catalog and discuss their design process, development techniques, data integrity issues, user and device data, and analytics strategy. She will also discuss how they manage workflow, data ownership, collaboration, and information technology. Come see this highly successful solution, much loved by Fresno State’s students, faculty, and staff.

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                10:15 - 10:45 a.m.

                Refreshment Break
                Location: Plaza Foyer

                Room:Plaza Foyer

                10:45 - 11:30 a.m.

                • Let Your Data Run Free and Run Your University

                  Presenters

                  • Steve Fischer - The Ohio State University
                  • Glenn Donaldson - The Ohio State University
                  • Jim Muir - The Ohio State University

                  Location: Pavilion Ballroom East

                  Data driven applications have been the norm for years, yet the availability of university data is often lacking. Many of our universities’ data is locked up within departmental silos and closed systems. Our requests to access this data usually result in blank stares, laughter, or confrontation. After all, it’s “my data”! And all the while our applications aren’t as robust as they could be, and users have suffered. At The Ohio State University their campus mobile app has been a cross-departmental collaboration, aggregating lots of campus data. Other departments have begun to see this as a model to follow. Building on this success, OSU launched its Enterprise Integration Platform initiative. The goal is for all campus data to be available via web services/APIs primarily RESTful accompanied by a user friendly searchable API where any person on campus can easily find data available and request access. It will give developers the ability to create robust applications that extend far beyond the silos that fall within their departments. This is a technical change as well as it is a cultural one. Developers can create the applications their departments are asking for. It also creates an awareness of the collective capital that resides in campus data. We’ll share our wins, losses, challenges, and long term plans. We’ll describe the technologies we’re using and things we’d do differently.

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                • Multi-headed Drupal

                  Presenters

                  • Larry Garfield - Palantir.net

                  Location: Pavilion Ballroom West

                  A common challenge for large universities is IT's desire to have a single, centrally-managed web presence while academic departments want to maintain their own individuality, both from a design and management perspective. That leads to an inevitable tug-of-war between "one big site" and "lots of little sites". One of the strengths of the Drupal CMS platform is that it has several tools for managing "companion sites". Those could be entirely separate sites with some commonalities or one "site" that appears as distinct sites to visitors. Each approach has its own set of benefits and trade-offs. This session will explore several leading ways to build and manage a multi-headed Drupal installation, including Domain Access, Organic Groups, and Multi-site, including examples of organizations that have done so. It will also ask the question of whether a multi-headed Drupal is necessary in the first place; often it is not. Attendees should come away better-armed to evaluate how, and if, to roll out Drupal for a multi-part site at their institution.

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                • All 'Growed' Up: Social Media Matured

                  Presenters

                  • Jess Krywosa - Wellesley College

                  Location: Galleria

                  By now, we’ve all drank the proverbial Kool-Aid and understand the importance - and requirement - of social media in marketing for institutions. There have been a variety of creative appeals from admission, to student engagement to annual giving. But how can social media be used across an institution at the highest level, and what is an institutional social media strategy? Krywosa will provide a way forward by investigating integrating the best of discrete social media strategies (informative, fun, engagement and transaction focused) to a brand enhancing platform, as well as defining "best practices" specific to an institutional social media strategy. She will also examine the difference between campaign and organic social media strategies, while discussing means of collaboration to build a consistent brand message from content with social media in mind.

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                • Human at Work or: How I Learned to Stop Worrying and Get Better at My Job

                  Presenters

                  • David Cameron - Ithaca College

                  Location: Skyline II

                  Where does our time go? Somewhere in the middle of our overlapping project deadlines, meetings, and daily emails, we are all just trying to do good work, but it's hard to keep up. We do our best to stay organized with productivity apps and calendars and "lifehacks" but in the end we are humans and easily distracted by funny videos of cats — how can we be expected to actually get stuff done each day? It all comes down to habits. The way we check our email, where and when we have lunch, how we take notes in meetings — understanding and changing our work habits is the key to unlocking our productivity, and finding a better work-life balance. I struggled with managing my own workload for years until I started analyzing my personal productivity habits and researching ways I could improve. I found that small changes in the way that I use email, schedule my time, and manage my tasks, not only made me more productive but also led to improved communication and productivity for my team. I'll show you how some simple changes in the structure of my days and a new approach my work have helped me start replacing bad habits with good ones, and get better at my job. And I'll teach you how to evaluate your own habits, make focused productivity part of every day, and become a healthier, happier, and way-less-stressed human with way more time for enjoying all those cat videos you crave.

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                • The content is the Experience: Lessons in Creating a Student-Centered Student Affairs Website

                  Presenters

                  • Janeen Alliston - University of British Columbia
                  • Brett Lee - University of British Columbia

                  Location: Skyline I

                  Students are busy. They are focused on the exam they have to write tomorrow or the paper due at the end of the month. So how do you create a stellar online experience that makes it easy for students to find and use the information they need, delight them while on your site and make them want to come back? The centralized student service offices at UBC (The University of British Columbia) decided to tackle this challenge by using key elements of the student experience, rather than organizational structure, in the redesign of their website, students.ubc.ca. This session will discuss the overhaul of students.ubc.ca, a project initiated by the need to replace the CMS being used to manage the site but really about creating a user-centered student affairs website designed around the needs and preferences of current students, not the business owners. The redesign and redevelopment of students.ubc.ca involved the migration of approximately 12,000 pages of content from 12 distinct microsites into one meaningful, connected and comprehensive site. The content was split into flexible components that can be published in any location on any of the roughly 700 new dynamic site pages. Learn how the redesign project was designed to ensure the new and improved site delivered on the site goals to make it easy for students to find the information they’re looking for when visiting the site, anticipate the information needs of students as they progress through their studies and experience at UBC, delight students with content and functionality that surpasses what they came to the site for and deliver an intuitive and seamless experience designed around the student experience that helps students act on the information and the invitation to participate. The presenters will provide a tour of the redesigned site, including before and after, highlighting the site structure, visual design and structured content strategy.

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                • Putting students first: The uOttawa.ca redesign

                  Presenters

                  • Nichole McGill - University of Ottawa

                  Location: Broadway

                  The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new mobile responsive Drupal Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first. Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, all the while pushing the bar for university sites.

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                • How One University Increased Visits 45% with Online Forms

                  Presenters

                  • Chris Lucas - Formstack

                  Location: Skyline III

                  Join Chris Lucas of Formstack, a leading online form solution, as he shares how one university used web forms to considerably increase campus visits and overall attendance. In this session, you'll learn how to strategically use online forms to meet your department's unique conversion goals. Chris will also be leveraging data from Formstack's benchmark report on form conversions, which has been featured in outlets like MarketingProfs, CMO and Higher Education Marketing.

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                  11:45 a.m. - 12:30 p.m.

                  • Taking the Web Offline

                    Presenters

                    • Erik Runyon - University of Notre Dame

                    Location: Pavilion Ballroom East

                    Let's face it. There more devices out there than you can support with dedicated native apps. And except for very specific cases, most of what you'll want to do with your app is available through web API's. And yes, this includes offline support. During this presentation we'll take a look at your options for storing data in the client browser and how you can leverage it to speed up your websites. We'll also spend some time looking at how it was implemented on 2014.highedweb.org.

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                  • Where did all my cache go?

                    Presenters

                    • John Wagner - Princeton University

                    Location: Pavilion Ballroom West

                    System running slow? Users pounding on your door wanting to know why the website takes so long to "respond to a simple request"? Programmers yelling at you about ruining their beautiful programming job with your system performance? Wishing Carter had invented a pill that wasn't for livers or that you had taken the job with the circus? Don't give up hope, you may just need more cache. An overview of what caching is and how it can improve the performance of your web site.

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                  • Is Tumblr Right for Your School?

                    Presenters

                    • Wendy Darling - Emory University

                    Location: Galleria

                    Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.

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                  • Lessons from other sectors in driving culture change. Or, how to stop working the HE way

                    Presenters

                    • Ellen Godwin - Goldsmiths, University of London

                    Location: Skyline II

                    Doing things the 'HE way' is often used as the excuse for accepting inefficient processes, slow uptake on innovation and stubbornly refusing to change. In a relatively small university like Goldsmiths, we consider ourselves more than aware of these shortcomings, which means encouraging an institution to work digital first is a challenge. So, what lessons can be learned from experience in other sectors to help break out of this mindset? Unsurprisingly, a lot. At Goldsmiths we're in the midst of a 'digital transformation', where we're building the foundations for a fundamental, and completely essential, culture change. But, wherever you'd position your organisation in terms of digital uptake, most of these lessons could be applied to the next phase of your digital journey, and give a fresh way to approach those all too familiar challenges. As well as the tips from outside HE, there will also be a celebration of why digital CAN and SHOULD be easier to embrace in HE, and some of the advantages we have as a sector.

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                  • Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals

                    Presenters

                    • Katye Robare Munger - Castleton College
                    • Christopher D'Orso - Stony Brook University

                    Location: Skyline I

                    Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)

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                  • Authors Are People, Too

                    Presenters

                    • Nikki Massaro Kauffman - Penn State University

                    Location: Broadway

                    If content is king and user experience is crucial, what can we say about the experiences of people who author content? What makes a good authoring experience, why should I care, and how can I improve my authors’ experience with the CMS? The fundamental purpose of a CMS is to empower us to create and manage Web content. Good user experience should start with the people who are responsible for using this system to work with content. If the process for authoring and editing content in the CMS is cumbersome, authors won’t be actively engaged in maintaining it, and our sites will be woefully out-of-date. Good authoring experience (AX) will make the CMS easier to learn and easier to use, increasing the likelihood that authors will take a more active role in creating content. Active authors do not require excessive post-training support and keep content up-to-date. CMSs should be tailored to their authors, not the other way around. This session will provide experiences and lessons learned as Penn State has iteratively improved our CMS authoring environment to empower its authors.

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                  • TERMINALFOUR Higher Education Web Survey – The Results

                    Presenters

                    • Piero Tintori - TERMINALFOUR

                    Location: Skyline III

                    In the summer of 2014, TERMINALFOUR carried out a survey of web, content, marketing and senior management professionals working in higher education. The purpose was to find out the changing attitudes, concerns and trends in the sector towards the role of the web. The response was overwhelming with 169 institutions around the world participating. This presentation will review these findings including changing reporting structures, who owns the web strategy, what goals really drives online activities, what gets measured and who’s getting it right in relation to international student recruitment. And importantly, what does this mean for your web strategy.

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                    12:30 - 1:45 p.m.

                    Lunch, sponsored by OmniUpdate, and Association Fireside Chat
                    Location: Grand Ballroom

                    Room:Grand Ballroom
                    An update on all things HighEdWeb with President Colleen Brennan-Barry and President Emeritus Michael Hostad

                    2:00 - 2:45 p.m.

                    • Moving to the Client - Writing Full Applications in JavaScript

                      Presenters

                      • Chad Killingsworth - Missouri State University

                      Location: Pavilion Ballroom East

                      JavaScript has moved from providing minor interaction to a full scale development platform. Major application such as Gmail and Google Calendar have hundreds of thousands of lines of code all written in JavaScript. Mobile browsers have full featured browsers but performance and memory constraints become major considerations. And then there is the whole world of single page applications. This session will look at how to write code that can be maintained as well as developing build processes to catch common errors before deploying to production.

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                    • Just another bughunt? Tools to improve your site without nuking it from orbit

                      Presenters

                      • Kenneth Newquist - Lafayette College
                      • Charles Fulton - Lafayette College

                      Location: Pavilion Ballroom West

                      It's not the bugs you know that kill a website. It's the ones you can't see, lurking just out of sight, that get you. Learn how Lafayette College identified the Lovecraftian code horrors lurking beneath its feet with tools like Splunk (server log analysis), OSSEC (server-side bad behavior monitor) and SiteImprove (web page auditing tool) and then surgically eliminated the problems. Examples include PHP scripts spewing error notices into logs, undiscovered CAS authentication failures, and thumbnail generation scripts that choke on large files.

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                    • Your Website is the Next Social Medium

                      Presenters

                      • Peter Anglea - Bob Jones University

                      Location: Galleria

                      Imagine a university website with content tailored specifically to the individual viewing it - a site where nobody has to hunt to find information relevant to them. Sound like a pipe dream? Maybe, maybe not. Social media has fundamentally changed the information gathering process. People want to be social anytime they consume media. According to social media mogul Gary Vaynerchuk, “This means that you need to fold a social element into all of your creative… and into every interaction with your customers…. From now on, every platform should be treated as a social networking platform.” Now, considering websites, if it's not social, it's not relevant. Fortunately, there are many ways to leverage the big data of social networks to an institution's advantage. A few key facts about users (such as age, location, and personal interests) can take content from “generic” to “extremely relevant.” Thankfully, social media APIs make this fairly simple to implement. Anglea will explore the possibilities that exist for integrating the secret sauce of social media into a website. He will also discuss everything from big ideas to small actionable steps to begin enhancing the social relevancy of content.

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                    • Things I F#@$!d Up- Stories from a young designer

                      Presenters

                      • Jacob DeGeal - Illinois State University

                      Location: Skyline II

                      Over the last seven years, Jacob has worked as a graphic designer at Illinois State University, and he has screwed up. A lot. Working with a super-sized ego at a medium-sized web office, failure comes fast; but so does education. With some humility, a lot of self-deprecation, and just a touch of irreverence, Jacob will share stories of professional embarrassment, creative conflicts, democratic dissolution, and international espionage (note: there is no international espionage). Through these professional flubs, some simple but challenging truths were discovered that helped projects run smoother; even in an environment when common sense solutions can seem elusive.

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                    • Flipping the Classroom through Blended Learning

                      Presenters

                      • Kelly Elander - Harding University

                      Location: Skyline I

                      Recent research in learning has discussed the merits of constructivist learning as well as the possibility of mixing instructivist and constructivist learning (using the Cronje model) to provide an active and comprehensive approach. This presentation will showcase a course that was redesigned as a blended course using Canvas, online tools, and the classroom. This course design may provide instructors and course developers who are not yet ready to go completely online take a first step in that direction and gain some of the value of the flipped classroom.

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                    • Cardsorting for Humanities: Context in Usability Testing

                      Presenters

                      • Robin Smail - Penn State University

                      Location: Broadway

                      When developing websites for students, faculty, and researchers, it can be easy to think that we have all the answers. That all we need to do is pair what we think the solution is with what we think the problem is, and we’re good to go. So why we do we get it so wrong so often? Why do so many academic web projects fail to have an impact, to meet the goals and needs of the site’s users? This sessions will explore how usability testing techniques can provide the context we need to avert this kind of mismatch, borrowing a bit from a recent Kickstarter game to demonstrate how things can down the wrong path (even with the best of intentions). Sometimes we celebrate the worst possible interpretation when conducting user testing, simply by seeing only what we want to see. Knowing how to iterate, how to test, and how to use your user input is key. Otherwise, we're really just making assumptions, aren't we? And you know how that game ends.

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                    • Secrets of Show, Don't Tell

                      Presenters

                      • David Poteet - New City

                      Location: Skyline III

                      Teens can smell marketing-speak a mile away. So why do higher ed sites still write things like this? “[Insert school here] delivers an exemplary learning experience that engages the best and brightest people, challenging them to meet ever-higher standards in the classroom and beyond.” “Show, Don’t Tell” means presenting sensory details and substantive facts and letting people come to their own conclusions. It’s easy to tell people what you want them to think, but when you give them the freedom to reach their own conclusions, they’ll believe what they’ve seen. In this presentation we’ll outline the essentials of this communication tool and show you colleges and universities that are excelling at showing rather than telling.

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                      3:00 - 3:45 p.m.

                      • Building a room reservation system with a $0 budget

                        Presenters

                        • Melissa Dix - Beloit College
                        • Amanda Frisbee - Beloit College

                        Location: Pavilion Ballroom East

                        Are you still booking rooms and resources manually for your institution? Or spending thousands of dollars a year for expensive software to manage the process? If you're a Google Apps for Education school, we've got something to show you. Beloit College built a room reservation system using Google Apps for Education's Rooms and Resources feature, in under a month with a zero budget. A few room administrator training sessions and some community education and the system has been in successful use for nearly two years. This session will cover the basics of how Beloit set things up. The presenters will share the training materials they used and the website that they built to act as a partner in encouraging people to book the rooms that will work best for their gathering or event.

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                      • IT Orchestration/ Automation/ DevOps with Ansible

                        Presenters

                        • Steve Smith - Luther College

                        Location: Pavilion Ballroom West

                        Ansible is a powerful - yet simple - automation engine. Whether you're maintaining servers or deploying code, Ansible can help turn the process into headache-free tasks that can be useful for small and big shops alike.

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                      • Centralized or Decentralized? The Hybrid Social Media Approach

                        Presenters

                        • Chris Barrows - New York University

                        Location: Galleria

                        New York University is home to more than 40,000 students, attending 18 schools and colleges in Manhattan and around the world. Though the NYU community is large, the individual schools and colleges are small—each with its own traditions, programs, and faculty. The Digital Communications Group and Office of Public Affairs have used NYU’s central social media accounts to celebrate the successes of each of its schools, and have encouraged interdepartmental and collaborative social media efforts over the past year and a half. Given the size of the NYU student and employee population, and the extended reach of the NYU global brand, clear guidelines for social media use are essential. In coming together online, through a Google group for social media administrators, and in person at monthly campus meetings to discuss industry news and strategy, NYU’s social media ambassadors participate in the creation and maintenance of data-driven University-wide social media guidelines, while retaining autonomy over the platforms they manage for individual schools and departments. The Digital Communications Group also offers training and workshops on topics suggested in feedback from the social media ambassadors. In addition to improving the quality of social media messaging to the NYU community, these collaborative initiatives also support efforts to streamline communication within and among University departments.

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                      • Better Living Through Automation: Defeating Time Sucks and Doing Better Work

                        Presenters

                        • Jesse Lavery - Allegheny College

                        Location: Skyline II

                        As a small office (or office of one) tasked with managing your institution’s website, social media accounts, and teams of co-workers and work study students, there’s a LOT to keep track of and not enough time in the day to deal with it. What if we could automate the most tedious of our daily tasks using free tools? From task management and delegation, to collecting form submissions, to dealing with email and social media mentions -- and much more -- we can eliminate time sucks and focus on doing better work. This session is equal parts workflows/examples and prompting you to think creatively about how to tie together common apps and tasks into a powerful super-system. Kind of like Voltron for web apps.

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                      • Chunking and Flipping: What Do Teachers Know about Content Delivery That You Don’t?

                        Presenters

                        • Evelyn Li - University of Wisconsin-Fox Valley

                        Location: Skyline I

                        Today’s college students can’t pay attention for a whole hour. “Chunking” web content or a presentation breaks extensive information into bite-size pieces. “Flipping” a lecture makes meeting time more interactive and fun. What tools are available to help chunk presentations that don’t require anyone to purchase expensive gadgets? How can you assess understanding and modify your content from one chunk to the next based on audience feedback? Which types of presentations can be flipped? Can you flip control to your audience without losing control? And how can you be sure that your message has not been lost after all this chunking and flipping?

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                      • The Designer's Guide to "Responsive" Marketing

                        Presenters

                        • Mary Macin - Web & Interactive Communications, Illinois State

                        Location: Broadway

                        Are you a design team of one? Do you feel like you’re reinventing the wheel for each new promotion, event, or marketing push? Do you spend the bulk of your time recreating page layouts or trying to remember Facebook dimensions? Are you forced to rush your designs or sacrifice your standards?? Me, too. On the heels of a particularly stressful marketing campaign last fall, I realized my current process was no longer working for me. There had to be a better way to repurpose content between marketing channels with a lot less duplication of effort! The soul-crushing tedium of file prep was killing my productivity and to be frank, was a waste of my design talent. Looking to Responsive Web Design for inspiration, I saw an opportunity to rethink my approach. It took significant planning. Standards had to be set and templates created, but in the end, I had a manageable marketing workflow. Now, I carry one robust design across multiple templates tailored to each medium—delivering a consistent visual and rhetorical transition between print, digital, and social channels. I'll share examples and present my approach to developing a "responsive" marketing workflow. Plus, to help you get started, I'll provide a basic planning template and links to a few of my favorite design resources.

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                      • WordPress Does It All

                        Presenters

                        • Ronnie Burt - CampusPress

                        Location: Skyline III

                        We'll look at examples of how WordPress is being used as a CMS for websites, blogging, ePortfolios, MOOCs, magazines, and more. We'll also share must-have plugins, authentication tips, and management best practices. Come see why WordPress powers nearly a quarter of the web and is taking over campuses around the globe.

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                        3:45 - 5:00 p.m.

                        • Posters

                        3:45 - 5:00 p.m.

                        Refreshment break
                        Location: Grand Ballroom

                        Room:Grand Ballroom

                        6:30 - 10:30 p.m.

                        HighEdWeb Big Social Event
                        Location: World Forestry Center, 4033S W Canyon Road, Portland

                        Room:World Forestry Center, 4033S W Canyon Road, Portland
                        Go really green with HighEdWeb as we take in the natural beauty of Oregon at the World Forestry Center. There will be interactive exhibits, grazing food stations, live music and the special one-night-only HighEdWeb Lounge.


                        Wednesday, Oct. 22

                        7:30 - 8:30 a.m.

                        Breakfast
                        Location: Grand Ballroom

                        Room:Grand Ballroom

                        8:30 - 8:45 a.m.

                        Red Stapler (Best of Track) announcement
                        Location: Grand Ballroom

                        Room:Grand Ballroom

                        9:00 - 9:45 a.m.

                        Red Stapler (Best of Track)

                        • Red Stapler
                        • Red Stapler
                        • Red Stapler
                        • Red Stapler
                        • Red Stapler
                        • Red Stapler

                        9:00 a.m. - 1:00 p.m.

                        Sponsor exhibits open
                        Location: Plaza Foyer

                        Room:Plaza Foyer

                        9:45 - 10:00 a.m.

                        Refreshment Break
                        Location: Plaza Foyer

                        Room:Plaza Foyer

                        10:00 - 10:30 a.m.

                        Awards and recognitions including Best of Conference Award
                        Location: Grand Ballroom

                        Room:Grand Ballroom

                        10:30 - 11:30 a.m.

                        Chris Hardwick

                        Chris Hardwick

                        CEO of Nerdist Industries

                        11:30 a.m. - 1:00 p.m.

                        Lunch, sponsored by Promet Source
                        Location: Grand Ballroom

                        Room:Grand Ballroom

                        11:30 a.m. - 1:00 p.m.

                        Conference check-in and information
                        Location: Grand Ballroom Foyer

                        Room:Grand Ballroom Foyer

                        2:30 - 3:00 p.m.

                        Refreshment break
                        Location: Plaza Foyer

                        Room:Plaza Foyer