Get with the Program: Building Better Program, Major and Degree Pages
TIE4 Technology in Education
Location: Skyline I
MONDAY, 11:45 a.m. - 12:30 p.m.
Majors, degrees and programs -- these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program and degree pages on .edu sites so long, lackluster or lifeless? This session will focus on creating a better user experience in a place that matters to almost every prospective student: major, degree and program pages. We'll look at design, usability and content decisions for these pages and best-in-category examples.
Doug Gapinski is a user-centered digital strategist. In his pursuit to create delightful, effortless and highly functional things, he has evolved from a designer to a creative director to a strategist over the last 13 years. At mStoner, Gapinski has led initiatives for mobile and responsive design, web performance and integrated marketing. He has worked for Ivy League universities, community colleges and pretty much every other kind of education institution you can think of.