Lessons from other sectors in driving culture change. Or, how to stop working the HE way
MPD10 Management and Professional Development
Location: Skyline II
TUESDAY, 11:45 a.m. - 12:30 p.m.
Doing things the 'HE way' is often used as the excuse for accepting inefficient processes, slow uptake on innovation and stubbornly refusing to change. In a relatively small university like Goldsmiths, we consider ourselves more than aware of these shortcomings, which means encouraging an institution to work digital first is a challenge. So, what lessons can be learned from experience in other sectors to help break out of this mindset? Unsurprisingly, a lot. At Goldsmiths we're in the midst of a 'digital transformation', where we're building the foundations for a fundamental, and completely essential, culture change. But, wherever you'd position your organisation in terms of digital uptake, most of these lessons could be applied to the next phase of your digital journey, and give a fresh way to approach those all too familiar challenges. As well as the tips from outside HE, there will also be a celebration of why digital CAN and SHOULD be easier to embrace in HE, and some of the advantages we have as a sector.
Digital Communications Manager, Goldsmiths, University of London
Ellen Godwin is Digital Communications Manager at Goldsmiths, University of London. Previously she's worked in digital roles at fashion retailer New Look, MSN and Johnson & Johnson.