Session Details

TERMINALFOUR Higher Education Web Survey – The Results

COR10 Sponsors

Location: Skyline III

TUESDAY, 11:45 a.m. - 12:30 p.m.

In the summer of 2014, TERMINALFOUR carried out a survey of web, content, marketing and senior management professionals working in higher education. The purpose was to find out the changing attitudes, concerns and trends in the sector towards the role of the web. The response was overwhelming with 169 institutions around the world participating. This presentation will review these findings including changing reporting structures, who owns the web strategy, what goals really drives online activities, what gets measured and who’s getting it right in relation to international student recruitment. And importantly, what does this mean for your web strategy.

Presenters

Piero Tintori
Founder and CEO, TERMINALFOUR

Piero Tintori is CEO and founder of web content management company TERMINALFOUR. He founded the company in 1996 and has spearheaded TERMINALFOUR's expansion throughout Europe, North America and the Australia. Piero specialises in helping Universities & Colleges to drive student recruitment, retention, alumni fundraising & research promotion by maximizing the effectiveness of their digital & content strategies. An industry veteran of fifteen years, Piero is regularly invited as a guest speaker at web and online marketing conferences throughout the world.