The Voyage of the Beagle: Biology, Evolution, and Content Strategy
MCS7 Marketing, Content and Social Strategy
TUESDAY, 8:30 - 9:15 a.m.
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” ― Charles Darwin. Despite being creatures made of pixels, codes, and thought, websites are living entities that follow principles similar to the evolutionary principles that predict how life changes and adapts. Using concepts from biology and the natural sciences, Stevens will look at the evolution of the University of Florida Health web presence, a three year process that eventually affected over 500 academic sites, six hospitals, hundreds of medical clinics, and eventually an entire university redesign. You're not going to need a lab coat or safety goggles as Stevens investigates how many finches are needed to make a decent digital birdhouse, genetic engineering (how to take learned principles and splice them into new projects), order and understanding through Taxonomy, or punctuated equilibrium (and how to affect what comes next).
Assistant Web Manager, UF Health Web Services
James. T. Kirk once said "Let Me Help" are perhaps the most important words ever said by a human. Jeff Stevens agrees. In his thirteen year career at the University of Florida, he's worked to bridge the gaps between students, alumni, faculty, and the public, as webmaster for financial affairs, liberal arts and sciences, and now as assistant web manager for the academic health center, where he is responsible for content strategy and usability for over 450 websites. He is passionate about cooperative development, iterative improvements, social media, and the Silver Surfer (not necessarily in that order). You can find him on the web under his alias @kuratowa.