No Better Time Than “NOW”: Telling the Story of How We’re Telling our Story
MCS5 Marketing, Content and Social Strategy
MONDAY, 3:00 - 3:45 p.m.
Inspired by the 2011 Best of Track presentation, Elizabethtown College took telling its own story into its own hands. E-town NOW, launched in the fall of 2013, is a dynamic, story-telling venue. Talarico, editor of the online publication, will walk attendees through the process (read: patience) of getting this project off the ground, from inception to conception and from production to introduction. She will also share how NOW built and mobilized a student editorial team (read: mentoring oops!), how they promote NOW and encourage story ideas from the community (hint: it's sweet), and explain how the online newsroom contributes to or streamlines other multiplatform marketing and communications efforts. (For example, the introduction of NOW lead to changes in E-town’s massive weekly internal newsletter.) Additionally, Talarico will touch on the rebranding of the College’s “subject matter expert list” into “Experts @ E-town,” which includes web, email and postcard campaigns. This presentation is right for anyone looking for a new way of presenting and producing news, but for smaller staffs/institutions, E-town NOW is a testament that it can be done with limited resources.
Director, Integrated Communications, Elizbethtown College
Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she is Director, Integrated Communications. She manages the College’s official social media channels and is editor of Elizabethtown magazine and the online newsroom E-town NOW. She also collaborates with her team on marketing planning, media relations, copywriting and multimedia story-telling for a variety of projects.