Session Details

Digital Fundraising on the Social Web

MCS8 Marketing, Content and Social Strategy

Location: Galleria

TUESDAY, 9:30 - 10:15 a.m.

The giving experience continues to evolve as the social web plays a larger role in building relationships with our alumni, parents and friends. Budd will explore how rich media storytelling combines with digital content strategy for a winning communication plan that doesn't just engage, but drives users to act. Budd will also discuss the basics of higher education development programs, the importance of investing in web infrastructure for annual giving, and a comprehensive review of Cornell University's 2013 crowdfunding pilot.

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Presenters

Ashley Budd
Assistant Director, Social Media Strategy, Cornell University

Ashley Budd is working toward the advancement of higher education. Through speaking, writing and research she offers insights into contemporary issues in college enrollment, development and communication. Budd is assistant director of social media strategy, serving alumni affairs and development at Cornell University. Prior to joining the social media team at Cornell, Budd spent over five years at her alma mater, Rochester Institute of Technology, where she lead social media strategy for undergraduate admissions. Budd serves as producer and host on the Higher Ed Live network where she explores contemporary issues and innovations in higher education.

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