Making Love to the Admissions Staff: Enrollment Management 101 for Web Professionals
TIE10 Technology in Education
Location: Skyline I
TUESDAY, 11:45 a.m. - 12:30 p.m.
Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)
Katye Robare Munger
Director of Digital Media, Castleton College
Katye Robare Munger has been fascinated with social media since Friendster came onto the scene in 2002. Munger’s expertise lies in applying best social media marketing practices intended for large businesses to small business models and non-profits. Munger can often be found teaching workshops on social media throughout Vermont and has been brought in as a social media and marketing consultant for various local businesses, government offices and branding campaigns. In 2010, she joined the Castleton College Admissions team as associate director and e-recruiter. In this role, Munger worked with students directly, as well as managed the Admissions web site and social media channels. She developed several e-recruitment strategies still in place today. In 2012, she moved to the Marketing & Communications department as director of digital media. She still works closely with Admissions, but guides the entire institution in their website development, content and social media strategies.
Assistant Director of Enrollment Communication, Stony Brook University
Chris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. He is also a host of the bi-weekly web show "Admissions Live," part of the Higher Ed Live network. D'Orso is a State University of New York lifer; he has BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University as an assistant director of admissions in 2005. He is a husband and father, a Mets fan and baseball card collector, and is the on-field host of the Spirit of Stony Brook marching band during football games. He also also got his butt kicked on “Jeopardy!” in 2009, a defeat he rues to this day. He earned his MS in college student development at Long Island University.
Senior Assistant Director of Admissions, Champlain College