Your Website is the Next Social Medium
MCS11 Marketing, Content and Social Strategy
TUESDAY, 2:00 - 2:45 p.m.
Imagine a university website with content tailored specifically to the individual viewing it - a site where nobody has to hunt to find information relevant to them. Sound like a pipe dream? Maybe, maybe not. Social media has fundamentally changed the information gathering process. People want to be social anytime they consume media. According to social media mogul Gary Vaynerchuk, “This means that you need to fold a social element into all of your creative… and into every interaction with your customers…. From now on, every platform should be treated as a social networking platform.” Now, considering websites, if it's not social, it's not relevant. Fortunately, there are many ways to leverage the big data of social networks to an institution's advantage. A few key facts about users (such as age, location, and personal interests) can take content from “generic” to “extremely relevant.” Thankfully, social media APIs make this fairly simple to implement. Anglea will explore the possibilities that exist for integrating the secret sauce of social media into a website. He will also discuss everything from big ideas to small actionable steps to begin enhancing the social relevancy of content.
Web Developer, Bob Jones University
Peter Anglea is not your ordinary developer. He hates using technical jargon and prides himself in being able to explain complex ideas to just about anyone using everyday language. He has an eye for front-end design and a knack for back-end coding. Anglea is the lead developer for Bob Jones University's web marketing team where his responsibilities range from programming to social media. As a self-taught web developer with over a decade of experience, he is keenly aware of the pressures facing "armies of one" and the issues of working in a larger team environment.